Specsavers launches extremely French ad | Kellogg's Corn Flakes returns to TV | Army in recruitment drive

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Campaign: Agencies January 06, 2017

LATEST Specsavers returns to TV in extremely French ad Simon Gwynn Specsavers is launching a campaign to once again highlight the benefits of functioning specs through an unfortunate scenario set in an idyllic French chateau. Kellogg's hails Britain's diversity by asking: how do you eat your cornies? Simon Gwynn Kellogg's Corn Flakes is returning to TV tomorrow for the first time in five years in a campaign that celebrates the myriad bizarre ways in which people like to eat the cereal. Army appeals to human need to belong in new integrated recruitment campaign Simon Gwynn The British Army is tomorrow launching a new recruitment campaign that aims to bring to life the sense of camaraderie experienced by servicemen and women. Regulating election advertising: get the frack on with it Benedict Pringle The ASA's recent ruling on a political ad shows Parliament should be able to act quickly in finding an organisation to regulate election advertising. FA Cup launches #CupStory to reach younger fans as third round kicks off Robert Smith The Emirates FA Cup has teamed up with specialist sports creative agency Matta to create a campaign to drive attendance and attract a younger audience to this season's football games. Promoted 'People, products, profits - in that order' Codewise Poland is home to some of the world's top coders. Driven by ad-tech entrepreneurs like Robert Gryn, the country's enterprising spirit is gaining momentum. Here's why the industry had better be ready... The Work BBC One "Oneness" by BBC Creative BBC One has turned to British documentary photographer Martin Parr to create its idents for 2017. Bupa UK "For owning the dance floor" by WCRS Bupa's stirring ad campaign promotes its new brand positioning, "For living", which is focussed on helping people get the most out of everyday life. Reese's Chocolate "#Sorrynotsorry" by Field Day Susan Billinge The latest film from the Hershey's brand has been shot entirely on iPhones, to appeal to millennials across social media. Trending Agencies win places on government's tactical campaigns roster Omar Oakes Twenty-eight agencies are set to win a place on the government's new "communication services" roster for tactical campaigns, Campaign can reveal. Change4Life launches food tracker app in £6.3m campaign Shona Ghosh Change4Life has launched a food tracker app in its annual January health push, helping parents keep an eye on kids' salt, sugar and fat intake. Lidl unveils 'Big on quality, Lidl on price' strapline ahead of campaign Omar Oakes Lidl, the discount supermarket, has unveiled a new strapline ahead of a brand campaign. Promoted A media first: the great SoundCloud Go giveaway Getmemedia Develop a music-led marketing strategy by being the first brand to give the gift of music to millennials on SoundCloud... Campaign Jobs Programmatic Account Director - auto brand £40000 - £60000 per annum Ultimate Asset, Surrey Planner £40-45k plus bens Direct Recruitment, London (Central), London (Greater) Agency Partner - mobile tech £65000 - £75000 per annum + bonus Ultimate Asset, West End, London Digital Strategy Director - Digital Agency - London £80000 - £100000 per annum + BENEFITS DNA Recruit, London Creative Team - disruptive marketing agency £35-45k plus benefits and dependent on experience The Jefferson Group, London (Central) Team Assistant Competitive Isobar, Wells Street, W1T 3QN UX/UI Architect Competitive Isobar, Wells Street, W1T 3QN Junior Designer Competitive 360i, Central London Junior Creative Team Competitive 360i, Central London Creative Agency Producer at Mcgarrybowen Competitive Mcgarrybowen, London (Central), London (Greater)

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