Marketers would benefit from more risk-taking and attitude, says Morrisons' Hoban | Yahoo sale to Verizon faces delay amid data breach investigation | Brands can learn from tales of the unexpected

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Campaign: Brands January 24, 2017

Brand news and analysis, powered by Marketing LATEST Marketers would benefit from more risk-taking and attitude, says Morrisons' Hoban Mike Hoban Morrisons marketing communications director picks his top tips for career success. Yahoo sale to Verizon faces delay amid data breach investigation Simon Gwynn Yahoo's $4.8bn (£3.8bn) deal to offload its core business to Verizon is now not expected to be completed until the second quarter of 2017, the company said, as it announced fourth quarter results. Brands can learn from tales of the unexpected Richard Shotton Why do advertisers follow convention when the evidence shows the power of being distinctive, Richard Shotton asks. R/GA London picked for global launch of N performance cars Emily Tan Korean carmaker Hyundai has picked R/GA London to handle the launch of its sub-brand N's performance line-up following a four-way competitive pitch that took place just before Christmas 2016. Data company Lad Media hit by £50,000 fine for 'spam' text messages Simon Gwynn Lad Media, a Manchester-based data company, has been fined £50,000 for its part in sending nearly 400,000 text messages about debt management. A case for handing the marketing script back to humans Craig Mawdsley Amid the relentless pursuit of uniformity and automation, some brands are recognising the value of human intelligence to their marketing. Danone appoints Droga5 London for global yoghurts account Simon Gwynn Droga5 London has beaten Adam & Eve/DDB, Mother and the incumbent, BETC Paris, to the global creative account for the Danone brand of yoghurts. Jay Z's Tidal streaming service sells $200m stake to Sprint Simon Gwynn Tidal, the high-end music streaming service owned by Jay Z, has sold a third of its business to US telecoms company Sprint. Is unconscious behaviour driving our marketing decisions? Helen Edwards Behavioural economics can explain a lot of unconscious decisions we make. Asda provides first party data to brands with UK launch of Walmart Exchange platform Simon Gwynn The Walmart group has extended its private ad exchange, Walmart Exchange, to its UK subsidiary Asda - giving Asda's suppliers access to its first-party data for the first time. Industry welcomes govt support for creative industries Omar Oakes Industry bodies have welcomed the inclusion of the creative industries as one of the five key sectors recognised in the government's industrial strategy consultation announced today. Watch: is cheaper Internet of Things tech challenging big brands? Georgina Brazier Campaign visited the IoT global tech expo in London this week to take a look at some of the emerging new technologies surrounding the Internet of Things. Promoted FutureVision: Redefining luxury for a self-driving future R/GA Mark Aikman, general manager of marketing services at Mercedes-Benz USA, discusses the luxury brand's latest E-Class, its personalised connected car smartphone app, Mercedes Me, and the future of cars with R/GA's Mercedes-Benz USA business lead, Helder Santo Promoted Find your creative fuel outdoors Andrew Stephens, Goodstuff Communications We ask judges of the Campaign and Clear Channel Outdoor Media Awards what inspires them most about outdoor. Campaign Jobs Senior Account Manager £competitive + Benefits Bray Leino, Filleigh, Barnstaple Senior Account Director £50000 - £70000 per annum The Great & The Good, London Strategic Planner £28-35,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Brand & Innovation Consultant Competitive Package + Bonus & Benefits Butterfly London, London (South West) & London (Greater) Field Consultant Competitive Butterfly London, London (Central), London (Greater) Account Director £42-45,000 per annum + benefits EMO Unlimited, Bristol (City Centre), City of Bristol Marketing Campaign Manager Competitive + Benefits SelectScience, Corston, Bath Project Director (FTC) £40-45,000 pro rata, per annum + comprehensive benefits package The Real Adventure Unlimited..., Bristol (City Centre), City of Bristol Head of Marketing £60 - £70k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater) Marketing Manager £40 - £50k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater)

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