Saturday edition: Ford goes on Tinder | Maltesers reveals Braille ad | Change4Life launches food tracker app

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Campaign: Brands January 07, 2017

Brand news and analysis, powered by Marketing THIS WEEK'S HIGHLIGHTS Maltesers unveils Braille billboard in next phase of disability campaign Brittaney Kiefer Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising. Ford sets the wheels of love in motion by putting Mustang on Tinder Simon Gwynn Ford generated more than 1.5 million interactions with an a campaign on Tinder featuring its Mustang model. Change4Life launches food tracker app in £6.3m campaign Shona Ghosh Change4Life has launched a food tracker app in its annual January health push, helping parents keep an eye on kids' salt, sugar and fat intake. Red Bull was most shared video brand of 2016 Omar Oakes Red Bull was the most shared video brand of 2016, according to video ad tech company Unruly. Lidl unveils 'Big on quality, Lidl on price' strapline ahead of campaign Omar Oakes Lidl, the discount supermarket, has unveiled a new strapline ahead of a brand campaign. Cadbury starts Easter countdown already with first Creme Egg ad in four years Omar Oakes Cadbury Creme Egg is launching its first ad campaign in four years today with a TV ad that proclaims we are now in "egg hunting season". Kellogg's hails Britain's diversity by asking: how do you eat your cornies? Simon Gwynn Kellogg's Corn Flakes is returning to TV tomorrow for the first time in five years in a campaign that celebrates the myriad bizarre ways in which people like to eat the cereal. John Lewis strengthens marketing leadership by hiring Snow+Rock's Becky Brock Simon Gwynn John Lewis has appointed Becky Brock, currently marketing director at outdoor retailer Snow+Rock, as director, marketing. Toyota targets hip young things with campaign for new model C-HR Simon Gwynn Toyota has launched a campaign across multiple media to promote its new "compact crossover" car model, C-HR. Mazda fights back against automation in campaign celebrating the love of driving Simon Gwynn Mazda has launched a campaign, "Drive together", which focuses on the connection between car and driver. Aviva rails against bad drivers with the help of David Coulthard Simon Gwynn Aviva has recruited former Formula One driver David Coulthard to star as a rogue taxi driver in its new ad highlighting the benefit to its customers of safe driving. Specsavers returns to TV in extremely French ad Simon Gwynn Specsavers is launching a campaign to once again highlight the benefits of functioning specs through an unfortunate scenario set in an idyllic French chateau. HSBC's tech ad is surprisingly down to earth Be On Social video expert Be On reviews the latest viral by HSBC. Promoted Tips from the top with Peter Souter Eleanor Hawkins In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game. Promoted Not advertising but "story-doing" as a force for good Cloudfactory Creative studio Cloudfactory loves to bring campaigns to life through a combination of brand acts and 'story-doing' Campaign Jobs Head of Communications and Marketing £50,000 - £60,000 per annum + benefits Education Support Partnership, London (Central), London (Greater) New Business Director Depending on Experience Barcroft Media, London (Central), London (Greater) Senior Account Director £60000 - £65000 per annum The Great & The Good, London DIGITAL PROGRAMMATIC SPECIALIST Competitive Poker Stars, London Operations Director Depending on Experience Rankin Photography Ltd, London (Central), London (Greater) Head of Marketing £60 - £70k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater) Marketing Manager £40 - £50k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater) Senior Account Manager £competitive + Benefits Bray Leino, Filleigh, Barnstaple Sotheby's Institute of Art - Digital Marketing Manager – London Range: £38-45k + bens depending on the knowledge / skills /attributes of the preferred candidate. Sotheby's Institute of Art, Bloomsbury, London (Greater) Brand Delivery Manager 6 month FTC £40-50,000 per annum + comprehensive benefits package, pro rata EMO Unlimited, Epsom, Surrey

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