How adland is doing on gender diversity | What the fast pace of tech development means for marketers

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Campaign Sunday Supplement January 22, 2017

In-depth reads from across Campaign, covering brands, agencies and media Latest This is adland '17: Part one: Gender Kate Magee All the signs point to a more diverse industry in our second-ever survey - more agencies took part this year, while comparisons for those that also participated in the inaugural survey showed improvement. How adland can crack gender equality in 2017 Cilla Snowball The ad industry is now collectively striving for gender equality, but we all have so much more to do to achieve it. 10 female directors you should know Andy Fowler After pledging to include a female director in every three-way pitch, Brothers and Sisters' Andy Fowler names the ones to watch. The year ahead for digital agencies is set to be Darwinian Chris Clarke If last year taught us anything, it is that we need to cater to filter bubbles and that authenticity is paramount, Chris Clarke suggests. 2017 could be the year of resurgence for magazines Sarah Hennessy As new measurements are introduced and publishers develop innovative ways to create deeper connections with readers, magazines have a bright future. The year of radical candour Claire Beale Trust, honesty and integrity seem endangered qualities within the advertising and marketing industries. 2017 will wake us up to the distorted reality of social media Simon Pont Last year vividly demonstrated how social media can be used to distort reality and foster extremism, writes Simon Pont. How agencies can embrace a new model this year Johnny Hornby, Jonathan Trimble, Simon Martin & Chris Hirst With more competition and potentially less client money to go around in 2017, agency leaders are under pressure to ensure they are getting the best out of their businesses. Here, four of them suggest ways agencies might recalibrate to get ahead in the coming months. Mobile must finally come first in 2017 James Hilton With mobile spend now topping desktop and consumers devoting ever-more time to their handset, agencies and brands need to start putting mobile top of mind. Whatever next? What the fast pace of tech development means for marketers Lucie Greene Advances in technology are changing the game, from the arts to our kitchens and wardrobes - but especially for brands and marketers. Lucie Greene, worldwide director of JWT Innovation Group, looks at what 2017 may bring. Promoted Tips from the top with Peter Souter Eleanor Hawkins In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game. Campaign Jobs Creative Director Competitive + Benefits April-Six, London (Central), London (Greater) Creative Artworker £28,000 - 32,000 Dahling Ltd, London (Central), London (Greater) Head of Influencer Marketing & Co-Creation £55000 per annum + exceptional benefits The Great & The Good, London Marketing Campaign Manager Competitive + Benefits SelectScience, Corston, Bath Brand & Innovation Consultant Competitive Package + Bonus & Benefits Butterfly London, London (South West) & London (Greater) Field Consultant Competitive Butterfly London, London (Central), London (Greater) Account Director £42-45,000 per annum + benefits EMO Unlimited, Bristol (City Centre), City of Bristol Project Director (FTC) £40-45,000 pro rata, per annum + comprehensive benefits package The Real Adventure Unlimited..., Bristol (City Centre), City of Bristol Head of Marketing £60 - £70k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater) Sales Executive - Haymarket Leisure Group Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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