Unilever stands up to stereotyping | Sainsbury's unveils new campaign | Marketing budgets rise

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Campaign: Brands January 18, 2017

Brand news and analysis, powered by Marketing LATEST Unilever calls on leaders to drive fight against stereotyping Simon Gwynn Unilever's chief executive, Paul Polman, and chief marketing officer, Keith Weed, have called on political and business leaders to recognise the effect of stereotyping and take action to tackle it. Sainsbury's unveils 'step change' in advertising with new food campaign Kate Magee Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy. Marketing budgets rise despite four-year low in industry confidence Simon Gwynn UK adspend will fall 0.7% in 2017 before growing the same amount in 2018, according to the latest IPA Bellwether Report. After ten years of iPhone, is it the beginning of the end for smartphones? Mel Exon Once there is a viable alternative, I suspect we will drop our handheld device, says the chief executive of Sunshine. Genius marketing director warns Brexit could hit growth of gluten-free brands Simon Gwynn The economic strain expected to hit the UK in 2017 could pose problems for the ability of premium health-focused brands to stay in the shopping baskets of consumers, according to the marketing director of Genius Gluten Free. Martech M&A deals rose while adtech deals fell in 2016 Emily Tan While the total number of deals in 2016 was only one deal more than 2015, the number of martech deals rose sharply while adtech deals went into decline. Whatever next? What the fast pace of tech development means for marketers Lucie Greene Advances in technology are changing the game, from the arts to our kitchens and wardrobes - but especially for brands and marketers. Lucie Greene, worldwide director of JWT Innovation Group, looks at what 2017 may bring. Coke puts another £4.5m adspend behind Zero Sugar in next stage of campaign Simon Gwynn Coca-Cola has launched a new campaign for Coke Zero Sugar across TV, outdoor and digital. EE fined £2.7m by Ofcom for overcharging customers Omar Oakes EE has been fined £2.7m by Ofcom for overcharging almost 40,000 of its customers. Instagram Stories launches live video in the UK Emily Tan UK-based Instagram brands and users will get to live-broadcast their doings within the platform's Stories sandbox. Shifting the way women are portrayed in the media can help close the gender gap John Rudaizky As the world's business leaders come together in Davos, EY's global brand leader asks what advertising and media do to accelerate gender parity. Movers and shakers: Sainsbury's, Twitter, Bountiful Cow, Condé Nast, Adam & Eve/DDB and more Staff Campaign's round-up of the hires, departures and promotions across the industry. Promoted Emotional data vs human emotions Tamara Littleton, The Social Element Brands need data to understand human emotion - and humans to understand the emotional data that will help them maximise effectiveness Promoted 'Millennials are not entitled. They are dedicated, hard-working and political. They will save us' Jenny Bullis Antje Derks Jenny Bullis, Essence EMEA CEO, tells Verica Djurdjevic what it's really like working client side, why the young will save us and why you should, as a woman, never wear brown... Campaign Jobs Senior Account Manager £competitive + Benefits Bray Leino, Filleigh, Barnstaple Senior Account Director £50000 - £70000 per annum The Great & The Good, London Head of Communications and Marketing £50,000 - £60,000 per annum + benefits Education Support Partnership, London (Central), London (Greater) New Business Director Depending on Experience Barcroft Media, London (Central), London (Greater) Head of Marketing £60 - £70k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater) Marketing Campaign Manager Competitive + Benefits SelectScience, Corston, Bath Marketing Manager £40 - £50k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater) Senior Digital Marketing Officer £29,500 - £34,130 per annum plus £3,366 Inner London Weighting Allowance NSPCC, Weston House - London Overseas Specialist Communication Advisor £31,553 - £37,074 Home Office, Beijing, China Sales Executive - Haymarket Leisure Group Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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