Thursday, 19 January 2017

Production companies hit out at IPA in escalating row | Beats by Dre in talks with media agencies

Campaign 18:05

Campaign 18:05
January 19, 2017
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Production companies hit out at IPA in escalating row
Production companies hit out at IPA in escalating row

Brittaney Kiefer

Academy, Blink, Rattling Stick and RSA Films are among 15 production companies that have hit out at the IPA's suggestion that ad agencies should be allowed to compete against them in the same pitch.

Tech
Brands wasted more than £600m on unseen ads last year
Brands wasted more than £600m on unseen ads last year

Emily Tan

Advertisers in the UK spent about £606m to pay for online ads last year that were not in view for the one second recommended by the IAB and Media Ratings Council.

Advertising
Lucky Generals to expand with investment from TBWA
Lucky Generals to expand with investment from TBWA

Maisie McCabe

Omnicom's proposed purchase of a strategic stake in Lucky Generals would see it become a separate shop within the TBWA network along the lines of 180 Amsterdam and 180 Los Angeles.

Marketing
Tesco enjoys sharp improvement in BrandIndex 'buzz' ranking
Tesco enjoys sharp improvement in BrandIndex 'buzz' ranking

Simon Gwynn

Tesco and Morrisons were among the most improved brands in the latest BrandIndex from YouGov, which measures the "buzz" around a brand.

Media
Beats by Dre in talks with media agencies
Beats by Dre in talks with media agencies

Gurjit Degun

Beats by Dre, the headphones brand founded by rapper Dr Dre and now owned by Apple, is on the hunt for a media agency to handle its planning and buying account.

 

Also in the news
Brand Film Festival London: Five brand films that moved the needle

As the first Brand Film Festival London approaches, we look at how Phillips, BMW, Intel, and others made pure entertainment with tangible results.

Embattled RKCR/Y&R rebrands as Y&R London

Rainey Kelly Campbell Roalfe/Y&R has rebranded to Y&R London, 18 years after WPP acquired RKCR.

YouTube reveals its top 20 Super Bowl ads of all time

Budweiser's 2014 "Puppy Love" is the platform's most viewed game ad.

How do we solve a problem like creativity?
Promoted
How do we solve a problem like creativity?

Stuart Derrick

Marketers, creatives and media owners were invited by Posterscope to discuss out-of-home creativity. Campaign's Stuart Derrick listened in

Job description: UX designer
Promoted
Job description: UX designer

Chris McCarthy

What does a UX designer typically do and what skills and experience do you need for this role? Chris McCarthy from Adam Recruitment explains.

Campaign Jobs
Creative Director Competitive + Benefits April-Six, London (Central), London (Greater)
Creative Artworker £28,000 - 32,000 Dahling Ltd, London (Central), London (Greater)
Head of Influencer Marketing & Co-Creation £55000 per annum + exceptional benefits The Great & The Good, London
Marketing Campaign Manager Competitive + Benefits SelectScience, Corston, Bath
Product Manager Competitive Amplifi, Central London
AV Account Director Competitive Amplifi, London (Greater)
Account Director £42-45,000 per annum + benefits EMO Unlimited, Bristol (City Centre), City of Bristol
Project Director (FTC) £40-45,000 pro rata, per annum + comprehensive benefits package The Real Adventure Unlimited..., Bristol (City Centre), City of Bristol
Head of Marketing £60 - £70k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater)
Sales Executive - Haymarket Leisure Group Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)
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