Supermarkets record 'surprisingly strong' sales in best Christmas trading for four years | Morrisons records best Christmas in seven years after customer experience focus | Ikea invites people to 'win at sleeping' by reclaiming the bedroom

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Campaign: Brands January 10, 2017

Brand news and analysis, powered by Marketing LATEST Supermarkets record 'surprisingly strong' sales in best Christmas trading for four years Matthew Chapman Supermarkets have recorded their best festive period trading figures for four years as a result of "surprisingly strong" sales in the week before Christmas. Morrisons records best Christmas in seven years after customer experience focus Matthew Chapman Morrisons has recorded its best Christmas trading performance in seven years after a focus on improving the customer's shopping experience both online and offline. Ikea invites people to 'win at sleeping' by reclaiming the bedroom Matthew Chapman Ikea is encouraging the nation to enjoy a better night's sleep by reclaiming the bedroom as a place of rest with a 'win at sleeping' integrated campaign. Amazon ramps up Games Studios division as it seeks top marketer to launch European office Simon Gwynn Amazon is advertising for a head of marketing, esports, research and community for the new European office of Amazon Game Studios, as it aims for a bigger slice of the $100bn (£82.4bn) global gaming industry. Skoda signs up Bradley Wiggins for three-year partnership Simon Gwynn Volkswagen-owned car brand Škoda has formed a three-year partnership with Britain's most decorated Olympian and former Tour de France champion, Sir Bradley Wiggins. Yahoo to rename rump company to Altaba after Verizon sale completes Simon Gwynn Yahoo has said it will change its name to Altaba, assuming the pending $4.8bn (£3.95bn) sale of its core internet business to Verizon goes through - while chief executive Marissa Mayer will leave the board. How CMO Mauricio Vergara is making Bacardi relevant, even after the ball drops Kathryn Luttner The Mexico City native has overseen a budget shift away from TV and toward understanding the consumer journey. What CES really means for advertising Tom Goodwin The tech conference revealed the best canvases we've ever known, writes Zenith Media's head of innovation. Promoted How a pivotal naval battle can lead to victory for brands Getmemedia Medway Council is marking the 350th anniversary of one of England's greatest naval disasters - and there are rich pickings for potential sponsors... Promoted Blend, spend and mend: how to fix the broken purchase journey Liam Corcoran, Research Now Mobile may be first among equals - but a mixed strategy is best. Research Now's Liam Corcoran tells us why Campaign Jobs Senior Account Director £50000 - £70000 per annum The Great & The Good, London Head of Communications and Marketing £50,000 - £60,000 per annum + benefits Education Support Partnership, London (Central), London (Greater) New Business Director Depending on Experience Barcroft Media, London (Central), London (Greater) Overseas Specialist Communication Advisor £31,553 - £37,074 Home Office, Beijing, China Marketing Manager £40 - £50k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater) Head of Marketing £60 - £70k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater) ACCOUNT DIRECTOR Competitive KHWS, London ACCOUNT DIRECTOR Competitive KHWS, London Marketing Manager Competitive KHWS, London Senior Account Manager £competitive + Benefits Bray Leino, Filleigh, Barnstaple

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