Monday, 16 January 2017

Pound drops ahead of May's speech | Ray-Ban owner agrees to merger | Lucky Generals in Omnicom talks

Campaign Breakfast Briefing

Campaign Breakfast Briefing
January 16, 2017

Latest

Pound drops ahead of Theresa May's expected 'hard Brexit' speech
Pound drops ahead of Theresa May's expected 'hard Brexit' speech

Omar Oakes

The pound dropped to its lowest level for three months this morning ahead of a speech by prime minister Theresa May that is expected to signal a "hard Brexit".

Ray-Ban owner agrees 'global powerhouse' merger
Ray-Ban owner agrees 'global powerhouse' merger

Omar Oakes

Luxottica, the Italian glasses maker which owns Ray-Ban and Oakley, is to merge with rival French lens maker Essillor.

Lucky Generals in Omnicom talks
Lucky Generals in Omnicom talks

Maisie McCabe

Lucky Generals, the independent agency founded by Helen Calcraft, Andy Nairn and Danny Brooke-Taylor, is in talks to sell a strategic stake to Omnicom.

Cancer Research UK and Channel 4 to air first ad live from inside human body
Cancer Research UK and Channel 4 to air first ad live from inside human body

Matthew Chapman

Cancer Research UK and Channel 4 will air a colonoscopy in what will be the world's first TV ad shot live from inside the human body.

Santander turns to user generated content in multi-channel campaign
Santander turns to user generated content in multi-channel campaign

Simon Gwynn

Santander is aiming to tap into the adage that 'money can not buy you happiness' in a push it says marks the first time a UK bank has built a campaign around user-generated content.

Every Euro spent on advertising 'boosts GDP sevenfold'
Every Euro spent on advertising 'boosts GDP sevenfold'

Matthew Chapman

Every euro spent on advertising generates a seven-fold boost to GDP, according to a pan-European Union report by Deloitte.

How do we solve a problem like creativity?
Promoted
How do we solve a problem like creativity?

Stuart Derrick

Marketers, creatives and media owners were invited by Posterscope to discuss out-of-home creativity. Campaign's Stuart Derrick listened in

Tips from the top with Peter Souter
Promoted
Tips from the top with Peter Souter

Eleanor Hawkins

In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game.

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