Thursday, 19 January 2017

Lucky Generals to expand with TBWA investment | RKCR/Y&R rebrands | Lévy tips insider as successor

Campaign Breakfast Briefing

Campaign Breakfast Briefing
January 19, 2017

Latest

Lucky Generals to expand with investment from TBWA
Lucky Generals to expand with investment from TBWA

Maisie McCabe

Omnicom's proposed purchase of a strategic stake in Lucky Generals would see it become a separate shop within the TBWA network along the lines of 180 Amsterdam and 180 Los Angeles.

Embattled RKCR/Y&R rebrands as Y&R London
Embattled RKCR/Y&R rebrands as Y&R London

Omar Oakes

Rainey Kelly Campbell Roalfe/Y&R has rebranded to Y&R London, 18 years after WPP acquired RKCR.

Lévy tips Publicis Groupe to name insider as his successor
Lévy tips Publicis Groupe to name insider as his successor

Gideon Spanier

Maurice Lévy has declared his successor will be an insider and suggested Publicis Groupe is close to naming "him".

This is adland '17: Part one: Gender
This is adland '17: Part one: Gender

Kate Magee

All the signs point to a more diverse industry in our second-ever survey - more agencies took part this year, while comparisons for those that also participated in the inaugural survey showed improvement.

Dentsu appoints new president and CEO
Dentsu appoints new president and CEO

David Blecken

Japan's advertising giant has named a successor to Tadashi Ishii after a year plagued by scandal.

Lucozade thinks big in hunt for new senior marketer
Lucozade thinks big in hunt for new senior marketer

Simon Gwynn

Soft drinks company Lucozade Ribena Suntory has taken an unusual approach to finding a new head of marketing by advertising the vacancy on a billboard on the side of the M4 in London.

Clear Channel launches programmatic solution
Clear Channel launches programmatic solution

Emily Tan

Clear Channel is rolling out an out-of-home programmatic buying solution allowing advertisers to trade inventory at a fixed price.

FCB hires Mcgarrybowen's Cooke as global comms chief
FCB hires Mcgarrybowen's Cooke as global comms chief

Omar Oakes

FCB has appointed Mcgarrybowen's global chief marketing officer Brandon Cooke as its new global chief communications officer.

Challenge Byron Sharp and grow your brand
Promoted
Challenge Byron Sharp and grow your brand

Marie Oldham

The pervasive Dr Sharp has sold thousands of copies of his book, How Brands Grow. However, many of us in advertising and marketing refuse to adopt the professor's arguments as sacrosanct

'Millennials are not entitled. They are dedicated, hard-working and political. They will save us' Jenny Bullis
Promoted
'Millennials are not entitled. They are dedicated, hard-working and political. They will save us' Jenny Bullis

Antje Derks

Jenny Bullis, Essence EMEA CEO, tells Verica Djurdjevic what it's really like working client side, why the young will save us and why you should, as a woman, never wear brown...

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