Dove mocks Trump's #AlternativeFacts with a print ad full of lies | 'This girl can' targets older women

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Campaign 18:05 January 30, 2017

The five things you need to know today Most read Dove mocks Trump's #AlternativeFacts with a print ad full of lies Douglas Quenqua "New Dove antiperspirant will boost your wifi signal," and other outrageous falsehoods appear in UK papers, courtesy of Ogilvy. Tech Silicon Valley CEOs take sides against Trump's Muslim immigration ban Ilyse Liffreing Though tech companies are nearly unanimous in their condemnation of the executive order, some are facing backlash for not going far enough. Advertising 'This girl can' targets older women with new campaign Nicola Kemp Sport England has set its sights on increasing sports participation among women in their fifties and sixties, with the next phase of its hugely successful "This girl can" campaign. Marketing Marketers showcase #FlexAppeal in Power Part Time List Nicola Kemp Brands and agencies are at the forefront of "generation job share" with marketers from brands including Diageo, Johnson & Johnson and Sainsbury's and agencies such as Maxus and Leo Burnett netting a place in Timewise's Power Part Time List. Media Sarah Sands to depart Evening Standard to edit BBC Today programme Omar Oakes Sarah Sands, the editor of the London Evening Standard, is leaving the newspaper to edit the Today programme on BBC Radio 4. Also in the news Andrew Benett leaves Havas as global creative chief Andrew Benett, the global chief executive of Havas Creative Group, is leaving the business. Baileys ends sponsorship with Women's Prize for Fiction Baileys is withdrawing its sponsorship of the Women's Prize for Fiction, the prize honouring the best novel of the year written in English by a female author. Beautiful weirdos wanted: how diversity will solve your creativity problem Advertising is suffering from a creativity problem. And hiring people who don't look, sound or think like you is the cure, Chris Bovill and John Allison write. Promoted Applying for a job? Here's how to stand out from the rest Jennifer Jackson Do you find it hard to make your job applications stand out from the crowd? We spoke to Adam Recruitment for their insider tips to help you get a competitive edge when applying for your next job. Promoted How to put your brand firmly in the driving seat Getmemedia Drive all day, party all night - this year's international Modball Rally is the perfect opportunity to accelerate your brand's performance If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Head of Digital £40000 - £50000 per annum Adam Recruitment, Lancashire Account Director - retail and experiential to £50k David Thatcher Recruitment, Berkshire Creative Director Competitive + Benefits April-Six, London (Central), London (Greater) Marketing Manager Competitive KHWS, London ACCOUNT DIRECTOR Competitive KHWS, London ACCOUNT DIRECTOR Competitive KHWS, London Content Producer - Haymarket Content Labs Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Marketing Assistant Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Planner Competitive Scorch London, London Senior Account Manager £competitive + Benefits Bray Leino, Filleigh, North Devon

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