Saturday edition: Sainsbury's unveils new ad | Production companies hit out at IPA | Lucky Generals to expand

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Campaign: Agencies January 21, 2017

THIS WEEK'S HIGHLIGHTS Sainsbury's unveils 'step change' in advertising with new food campaign Kate Magee Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy. IPA and production company row gathers steam Brittaney Kiefer A further 36 production companies have put their weight behind a call for agencies to avoid a "rigged" bidding system. IPA criticises 'unreasonable' production companies over rigged pitch concerns Brittaney Kiefer The IPA has said it is "unreasonable" to suggest agencies should not pitch against production companies for the same work. Production companies hit out at IPA in escalating row Brittaney Kiefer Academy, Blink, Rattling Stick and RSA Films are among 15 production companies that have hit out at the IPA's suggestion that ad agencies should be allowed to compete against them in the same pitch. Santander turns to user generated content in multi-channel campaign Simon Gwynn Santander is aiming to tap into the adage that "money cannot buy you happiness" in a push it says marks the first time a UK bank has built a campaign around user-generated content. Lucky Generals to expand with investment from TBWA Maisie McCabe Omnicom's proposed purchase of a strategic stake in Lucky Generals would see it become a separate shop within the TBWA network along the lines of 180 Amsterdam and 180 Los Angeles. Embattled RKCR/Y&R rebrands as Y&R London Omar Oakes Rainey Kelly Campbell Roalfe/Y&R has rebranded to Y&R London, 18 years after WPP acquired RKCR. Moneysupermarket.com tops ASA's most complained about ads for second year running Omar Oakes Moneysupermarket.com's advertising was the most complained about for the second year running, according to the Advertising Standards Authority. 67 agencies named on government's tactical roster Omar Oakes & Sam Burne James The Cabinet Office has confirmed the second and final list of agencies on its new "communications services" roster for tactical campaigns. Bedwood and Silcox open creative shop Gurjit Degun Dave Bedwood and Ben Silcox, former AnalogFolk London creative partner and chief data officer respectively, have launched an agency called Cauliflower. Lucky Generals promotes James Fox to new MD role Omar Oakes Lucky Generals has promoted business director James Fox, who becomes the agency's first managing director since launching in 2013. Cancer Research UK and Channel 4 to air first ad live from inside human body Matthew Chapman Cancer Research UK and Channel 4 will air a colonoscopy in what will be the world's first TV ad shot live from inside the human body. Gillian Anderson and Nicola Adams join to push for mental health cure Maisie McCabe MQ, the mental health research charity, has launched a star-studded campaign featuring actor Gillian Anderson and boxer Nicola Adams to encourage people to give a **** about mental health. Sorrell: Davos 'bubble' failed to predict Trump victory Omar Oakes The world's business elite failed to predict Donald Trump's US election victory because they are in a Davos "bubble", Sir Martin Sorell said this morning. Alison Hoad takes BBH chief strategy officer role Kate Magee Bartle Bogle Hegarty has appointed Alison Hoad, former vice-chairman at Rainey Kelly Campbell Roalfe/Y&R, as its UK chief strategy officer. Lévy tips Publicis Groupe to name insider as his successor Gideon Spanier Maurice Lévy has declared his successor will be an insider and suggested Publicis Groupe is close to naming "him". Labour lays into Tory handling of the NHS in first film by Krow Simon Gwynn The Labour party's new political party broadcast features a woman walking around an empty hospital in an effort to draw attention to what critics of the government are calling a crisis in the National Health Service. Promoted The Thinkboxes: November/December 2016 shortlist Thinkbox Which TV adverts made the shortlist this month? Promoted Tips from the top with Peter Souter Eleanor Hawkins In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game. Campaign Jobs Head of New Business & Managing Partner - Creative Agency £70000 - £80000 per annum + bonus Ultimate Asset, London Global Business Director, Media Agency - Fashion £60000 - £70000 per annum + Great Agency Benefits Ultimate Asset, West End, London Creative Director - brand comms agency £65-75k plus benefits The Jefferson Group, Liverpool, Merseyside Creative Director Competitive + Benefits April-Six, London (Central), London (Greater) Integrated Designer Competitive+ Benefits OLIVER Group, Glasgow, Glasgow City Creator (Digital Designer) Competitive+ Benefits OLIVER Group, Rotterdam Digital Designer Competitive+ Benefits OLIVER Group, Chiswick Riverside, London (Greater) Senior Creative Competitive+ Benefits OLIVER Group, London (Central), London (Greater) Writer Competitive+ Benefits OLIVER Group, London (Central), London (Greater) Integrated Designer Competitive+ Benefits OLIVER Group, London (Central), London (Greater)

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