Saturday edition: Sainsbury's marketing director Sarah Warby to leave | Sainsbury's unveils 'step change' in advertising with new food campaign | Santander turns to user generated content in multi-channel campaign

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Campaign: Brands January 21, 2017

Brand news and analysis, powered by Marketing THIS WEEK'S HIGHLIGHTS Sainsbury's marketing director Sarah Warby to leave Kate Magee Sainsbury's marketing director Sarah Warby is leaving after five years leading the supermarket's marketing function. Sainsbury's unveils 'step change' in advertising with new food campaign Kate Magee Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy. Santander turns to user generated content in multi-channel campaign Simon Gwynn Santander is aiming to tap into the adage that "money cannot buy you happiness" in a push it says marks the first time a UK bank has built a campaign around user-generated content. Tesco hires Mindshare's Nick Ashley as first head of media Omar Oakes Tesco has hired Mindshare's veteran chief client officer Nick Ashley to be the supermarket's first head of media. EasyJet restructures marketing team Emily Tan Budget airline easyJet has moved two of its marketing heads into new roles to better structure its business around customer experience and digital innovation. Cancer Research UK and Channel 4 to air first ad live from inside human body Matthew Chapman Cancer Research UK and Channel 4 will air a colonoscopy in what will be the world's first TV ad shot live from inside the human body. Unilever calls on leaders to drive fight against stereotyping Simon Gwynn Unilever's chief executive, Paul Polman, and chief marketing officer, Keith Weed, have called on political and business leaders to recognise the effect of stereotyping and take action to tackle it. After ten years of iPhone, is it the beginning of the end for smartphones? Mel Exon Once there is a viable alternative, I suspect we will drop our handheld device, says the chief executive of Sunshine. Gillian Anderson and Nicola Adams join to push for mental health cure Maisie McCabe MQ, the mental health research charity, has launched a star-studded campaign featuring actor Gillian Anderson and boxer Nicola Adams to encourage people to give a **** about mental health. Brands wasted more than £600m on unseen ads last year Emily Tan Advertisers in the UK spent about £606m to pay for online ads last year that were not in view for the one second recommended by the IAB and Media Ratings Council. George Soros predicts Brexit will be reversed Simon Gwynn Billionnaire investor George Soros referred to Donald Trump as a "would-be dictator" and predicted that the incoming US president would be a failure, in an address to business leaders and journalists at the World Economic Forum in Davos, Switzerland. Moneysupermarket.com tops ASA's most complained about ads for second year running Omar Oakes Moneysupermarket.com's advertising was the most complained about for the second year running, according to the Advertising Standards Authority. Edelman Trust Barometer reveals 'unprecedented crisis of trust' in UK and beyond Robert Smith The British public's trust in business, government, media and NGOs is plummeting because of an "unprecedented crisis of trust shared across the Western world", Edelman's Trust Barometer 2017 has found. Labour lays into Tory handling of the NHS in first film by Krow Simon Gwynn The Labour party's new political party broadcast features a woman walking around an empty hospital in an effort to draw attention to what critics of the government are calling a crisis in the National Health Service. Brexit fears hurting business confidence Simon Gwynn Brands should not be thrown off course by uncertainty around Brexit, industry figures have said, after the latest IPA Bellwether Report found that while marketing budgets are likely to grow in the long term, marketers' confidence is falling. Promoted Navigating the complex world of attribution Irina Pessin, data2decisions USA In a world where digital is set to continue on its rapid growth trajectory, the media mix is becoming more digitised, and traditional business models are shifting toward the development of ecommerce Promoted Challenge Byron Sharp and grow your brand Marie Oldham, VCCP The pervasive Dr Sharp has sold thousands of copies of his book, How Brands Grow. However, many of us in advertising and marketing refuse to adopt the professor's arguments as sacrosanct Campaign Jobs Senior Account Manager £competitive + Benefits Bray Leino, Filleigh, Barnstaple Senior Account Director £50000 - £70000 per annum The Great & The Good, London Brand & Innovation Consultant Competitive Package + Bonus & Benefits Butterfly London, London (South West) & London (Greater) Field Consultant Competitive Butterfly London, London (Central), London (Greater) Account Director £42-45,000 per annum + benefits EMO Unlimited, Bristol (City Centre), City of Bristol Marketing Campaign Manager Competitive + Benefits SelectScience, Corston, Bath Project Director (FTC) £40-45,000 pro rata, per annum + comprehensive benefits package The Real Adventure Unlimited..., Bristol (City Centre), City of Bristol Head of Marketing £60 - £70k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater) Marketing Manager £40 - £50k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater) Overseas Specialist Communication Advisor £31,553 - £37,074 Home Office, Beijing, China

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