Saturday edition: Tesco launches 'love stories' quality food campaign | Ikea invites people to 'win at sleeping' by reclaiming the bedroom | Protein World signs up Khloé Kardashian to 'empower' young women

View in web browser | Add to safe senders list

Campaign: Brands January 14, 2017

Brand news and analysis, powered by Marketing Most read Tesco launches 'love stories' quality food campaign Omar Oakes Tesco's new brand campaign aims to promote the supermarket giant's food quality credentials by introducing "food love stories" each month. Ikea invites people to 'win at sleeping' by reclaiming the bedroom Matthew Chapman Ikea is encouraging the nation to enjoy a better night's sleep by reclaiming the bedroom as a place of rest with a 'win at sleeping' integrated campaign. Protein World signs up Khloé Kardashian to 'empower' young women Matthew Chapman Protein World has signed up Khloé Kardashian as brand ambassador to 'empower' young women. Tesco appoints Alessandra Bellini as new chief customer officer Simon Gwynn Tesco has hired long-standing Unilever executive Alessandra Bellini as chief customer officer, filling the role left vacant by Robin Terrell. Scooby-Doo fronts Halifax's latest ad Omar Oakes Scooby-Doo is the latest Hanna-Barbera cartoon character to feature in a campaign for Halifax, as the canine detective and his pal Shaggy find out about the bank's reward scheme. Fitness First to offer Londoners free gym access during tube strike Robert Smith Fitness First is throwing open its doors open to Londoners on today amid strikes across the Underground. CES 2017: A glimpse into the future of marketing Jeff Tan Posterscope's Jeff Tan peers into the crystal ball that is CES to discover the latest trends for tech and brands. Hyundai launches UK's first entirely online car-buying platform Simon Gwynn Hyundai UK has launched what it says is the first platform that allows consumers to purchase a car entirely online. Roger Federer tops most marketable athletes list as Rory McIlroy claims sixth spot Matthew Chapman Rory McIlroy, Andy Murray and Gareth Bale were the only British sports stars to make it onto the list of the world's 30 most marketable athletes. Uber accused by users of 'cashing in' on London Tube strike Matthew Chapman Uber has been accused of "cashing in" on the Tube strike in London after commuters were hit by huge surges in pricing. Skoda signs up Bradley Wiggins for three-year partnership Simon Gwynn Volkswagen-owned car brand Škoda has formed a three-year partnership with Britain's most decorated Olympian and former Tour de France champion, Sir Bradley Wiggins. AB InBev teams up with Keurig for in-home alcohol maker Matthew Chapman Anheuser-Busch InBev has teamed up with Keurig Green Mountain to build an in-home alcohol maker. Smart brands know CES is where consumer comes first Simon Gwynn Brands should be wary of investing heavily in tech gimmicks, industry figures warned after electronics show CES in Las Vegas once again showcased a wealth of sci-fi-tinged devices. Morrisons records best Christmas in seven years after customer experience focus Matthew Chapman Morrisons has recorded its best Christmas trading performance in seven years after a focus on improving the customer's shopping experience both online and offline. Sainsbury's halts sales slide over festive period Matthew Chapman Sainsbury's ended a run of falling sales during the festive trading period as the grocer's Christmas ad campaign raised over £500,000 for the Great Ormond Street Hospital. Promoted Carat MD Matthew Landeman talks street Matthew Landeman, Carat We ask judges of the Campaign and Clear Channel Outdoor Media Awards what inspires them most about outdoor Promoted The humans of adland Campaign gathers the industry's most inspiring individuals to share their greatest out-of-work achievements... Campaign Jobs Senior Account Manager £competitive + Benefits Bray Leino, Filleigh, Barnstaple Senior Account Director £50000 - £70000 per annum The Great & The Good, London Head of Communications and Marketing £50,000 - £60,000 per annum + benefits Education Support Partnership, London (Central), London (Greater) New Business Director Depending on Experience Barcroft Media, London (Central), London (Greater) Head of Marketing £60 - £70k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater) Marketing Manager £40 - £50k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater) Senior Digital Marketing Officer £29,500 - £34,130 per annum plus £3,366 Inner London Weighting Allowance NSPCC, Weston House - London Overseas Specialist Communication Advisor £31,553 - £37,074 Home Office, Beijing, China ACCOUNT DIRECTOR Competitive KHWS, London Sales Executive - Haymarket Leisure Group Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000