MediaCom's Unerman takes new transformation role as Binns and Gladdis head strategy | Should more media owners disclose agency rebates?

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Campaign: Media January 23, 2017

Media news and analysis, powered by Media Week LATEST MediaCom's Unerman takes new transformation role as Binns and Gladdis head strategy Gideon Spanier MediaCom has appointed Sue Unerman to the newly created role of chief transformation officer and promoted Chris Binns and Steve Gladdis to replace her as joint chief strategy officers. Should more media owners disclose agency rebates? Gideon Spanier Advertisers are demanding more transparency and there are new accounting rules. Starcom wins £50m Merck media Gideon Spanier Starcom has won Merck Consumer Healthcare's estimated £50m media account outside the US in a global consolidation. Dave King eyes OOH domination at Exterion Gideon Spanier Exterion Media's new MD will make use of his experience of adapting to the digital world. Paying lip service to brand values is futile marketing Martin Finn If a brand really wants to make a difference, surely there is a responsibility to do more than simply highlight an issue? Advertisers can now target YouTube ads with data from Google Accounts Emily Tan In recognition that 50% of views are now coming through mobile, YouTube has announced changes it claims will allow advertisers and agencies to better measure their campaigns and target audiences on YouTube across screens. Trump draws 5th largest TV audience in inauguration history Marc Berman The 45th President attracted more viewers than Obama's second swearing-in, but far fewer than his first. Ad students challenge Instagram's nudity policy with 'Genderless Nipples' account Ilyse Liffreing Male and female nipples look alike, so why only censor women, asks Miami Ad School trio. HTC offers chance to meet president Trump in VR Omar Oakes Vive, the VR device made by smartphone brand HTC, has created a virtual reality experience that lets users meet Donald Trump ahead of the billionaire's inauguration as US president today. Facebook suggests strategies to dominate the Super Bowl Ilyse Liffreing 89 percent of Super Bowl posts happened on mobile last year. Debrett's adds Ahmed, McEttrick and Valoti to 'most influential' list Omar Oakes AKQA's Ajaz Ahmed, Tesco's Michelle McEttrick and Snapchat's Claire Valoti are among Debrett's 2017 list of the 500 most influential people in the UK. Agencies should share their data with clients, and vice versa Duncan Trigg Over £600m was wasted by our industry last year. The culprit? Non-viewable ads, the online equivalent of programmatically buying a billboard in the Sahara. Review recap: National Trust, Beats by Dre, Green Flag Staff Campaign's weekly round-up of live account reviews across advertising, media and digital. 13 must-see brand films from 2016 to check out ahead of Brand Film Festival London Diana Bradley & I-Hsien Sherwood Ahead of the inaugural Brand Film Festival London, check out some of the finest cinematic storytelling on behalf of brands released this year. Promoted The Thinkboxes: November/December 2016 shortlist Thinkbox Which TV adverts made the shortlist this month? Promoted A Dutch view of the European project Dan Colgan, BSUR Independent international agency BSUR works with clients on a global scale and its Dutch sensibilities of being outward-looking and employing collective thinking inspire its work Campaign Jobs Senior Business Development Manager Salary commensurate with experience plus a generous commission structure Forrest Media, London (Central), London (Greater) Senior Planner Competitive Scorch London, London Account Director Competitive Scorch London, London Celebrity Liaison and Press Officer £30,316 (Inclusive of London Weighting) The Zoological Society of London (ZSL), Camden, London Sales Executive - Horticulture Week Jobs Dependent on Experience + Commission Haymarket Media Group, Twickenham, London (Greater) Sales Executive - Third Sector Recruitment Dependent on Experience + Commission Haymarket Media Group, Twickenham, London (Greater) Sales Executive - Haymarket Leisure Group Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Director - Freelance (Comms Media Planning) Competitive iProspect, London (Greater) Brand & Innovation Consultant Competitive Package + Bonus & Benefits Butterfly London, London (South West) & London (Greater) Field Consultant Competitive Butterfly London, London (Central), London (Greater)

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