John Lewis grows Christmas sales but staff bonus cut as dark clouds loom | Tesco resurgence gathers steam with strong Christmas food sales | M&S clothing sales return to growth after Black Friday climbdown

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Campaign: Brands January 12, 2017

Brand news and analysis, powered by Marketing LATEST John Lewis grows Christmas sales but staff bonus cut as dark clouds loom Simon Gwynn The John Lewis Partnership grew total sales 4.9% in the last six weeks of the year - but faces serious challenges in the coming year, its chairman warned. Tesco resurgence gathers steam with strong Christmas food sales Matthew Chapman Tesco sales rose over Christmas after a strong performance in its food division helped it offset lower general merchandise sales due it not repeating its Clubcard promotion. M&S clothing sales return to growth after Black Friday climbdown Matthew Chapman Marks & Spencer has recorded growth in its clothing business for the first time in two years as it cut down on discounting and pulled back from Black Friday. David Wheldon predicts the year ahead for marketing David Wheldon Brands need to re-earn trust, focus on the fundamentals of marketing and communications, and combine art and science to truly deliver for their customers. Tesco appoints Alessandra Bellini as new chief customer officer Simon Gwynn Tesco has hired long-standing Unilever executive Alessandra Bellini as chief customer officer, filling the role left vacant by Robin Terrell. Nils Leonard to chair first Brand Film Festival London Omar Oakes Nils Leonard, the former chairman and chief creative officer of Grey London, is to chair the judging panel for the inaugural Brand Film Festival London. Smart brands know CES is where consumer comes first Simon Gwynn Brands should be wary of investing heavily in tech gimmicks, industry figures warned after electronics show CES in Las Vegas once again showcased a wealth of sci-fi-tinged devices. Roger Federer tops most marketable athletes list as Rory McIlroy claims sixth spot Matthew Chapman Rory McIlroy, Andy Murray and Gareth Bale were the only British sports stars to make it onto the list of the world's 30 most marketable athletes. Human machines and brands as educators: the year ahead for cultural trends Trevor Hardy The forces that will shape 2017 are new social contracts between consumers and brands, more 'human' machines, taking it slow and a focus on learning. Instagram introduces ads within Stories Ilyse Liffreing Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads. The internet laughs at Yahoo's name change to 'Altaba' Ilyse Liffreing The 22-year-old brand name may disappear after Verizon acquisition. Promoted Tips from the top with Peter Souter Eleanor Hawkins In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game. Promoted One way to avoid the Einstellung effect Kerrie Finch, FinchFactor Reputation management company FinchFactor settled on Amsterdam for its global base after its founder discovered inspiration in the city's cultural cornucopia of diverse outlooks Campaign Jobs Senior Account Director £50000 - £70000 per annum The Great & The Good, London Head of Communications and Marketing £50,000 - £60,000 per annum + benefits Education Support Partnership, London (Central), London (Greater) New Business Director Depending on Experience Barcroft Media, London (Central), London (Greater) Overseas Specialist Communication Advisor £31,553 - £37,074 Home Office, Beijing, China Marketing Manager £40 - £50k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater) Head of Marketing £60 - £70k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater) ACCOUNT DIRECTOR Competitive KHWS, London ACCOUNT DIRECTOR Competitive KHWS, London Marketing Manager Competitive KHWS, London Senior Account Manager £competitive + Benefits Bray Leino, Filleigh, Barnstaple

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