Sainsbury's unveils 'step change' in advertising | EE fined by Ofcom | UKTV & Channel 4 strike ad sales deal

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Campaign Breakfast Briefing January 18, 2017

Latest Sainsbury's unveils 'step change' in advertising with new food campaign Kate Magee Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy. EE fined £2.7m by Ofcom for overcharging customers Omar Oakes EE has been fined £2.7m by Ofcom for overcharging almost 40,000 of its customers. UKTV and Channel 4 strike £1bn-plus ad sales deal Omar Oakes and Gideon Spanier UKTV has extended its ad sales deal with Channel 4 for at least another five years. Unilever calls on leaders to drive fight against stereotyping Simon Gwynn Unilever's chief executive, Paul Polman, and chief marketing officer, Keith Weed, have called on political and business leaders to recognise the effect of stereotyping and take action to tackle it. Marketing budgets rise despite four-year low in industry confidence Simon Gwynn UK adspend will fall 0.7% in 2017 before growing the same amount in 2018, according to the latest IPA Bellwether Report. Instagram Stories launches live video in the UK Emily Tan UK-based Instagram brands and users will get to live-broadcast their doings within the platform's Stories sandbox. Dentsu investigation shows scale of improper digital transactions David Blecken Internal scrutiny has found nearly 1,000 cases of improper practice in the handling of digital advertising clients. RNLI appoints Krow and Teneo Blue Rubicon for strategy and creative work Gurjit Degun The Royal National Lifeboat Institution has taken on Krow and Teneo Blue Rubicon to work on its creative account. Adland's 'grand impresario' Ronnie Kirkwood dies John Tylee Ronnie Kirkwood, hailed as one of adland's greatest showmen and leader of one of the most successful and fashionable agencies during its golden era, has died aged 87. Promoted 'People, products, profits - in that order' Codewise Poland is home to some of the world's top coders. Driven by ad-tech entrepreneurs like Robert Gryn, the country's enterprising spirit is gaining momentum. Here's why the industry had better be ready... Promoted Smile, you're on camera Eleanor Thornton-Firkin, Ipsos Connect UK We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level Campaign Jobs Creative Artworker £28,000 - 32,000 Dahling Ltd, London (Central), London (Greater) Head of Influencer Marketing & Co-Creation £55000 per annum + exceptional benefits The Great & The Good, London Marketing Campaign Manager Competitive + Benefits SelectScience, Corston, Bath Product Manager Competitive Amplifi, Central London AV Account Director Competitive Amplifi, London (Greater) Creative Director Competitive + Benefits April-Six, London (Central), London (Greater) Celebrity Liaison and Press Officer £30,316 (Inclusive of London Weighting) The Zoological Society of London (ZSL), Camden, London Head of Communications and Marketing £50,000 - £60,000 per annum + benefits Education Support Partnership, London (Central), London (Greater) Head of Marketing £60 - £70k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater) Senior Digital Marketing Officer £29,500 - £34,130 per annum plus £3,366 Inner London Weighting Allowance NSPCC, Weston House - London

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