The five things you need to know today
| Innovate or die Amalia Agathou, XVIII Havas UK Too many companies are drawing up new ideas without ever committing to put them into practice | | | Navigating the complex world of attribution Irina Pessin, data2decisions USA In a world where digital is set to continue on its rapid growth trajectory, the media mix is becoming more digitised, and traditional business models are shifting toward the development of ecommerce | | | If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. | | | | | |
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