WPP poised to scoop Walgreens Boots Alliance | P&G confirms media review | Apple returns to revenue growth

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Campaign Breakfast Briefing February 01, 2017

Latest WPP poised to scoop Walgreens Boots Alliance global accounts in $600m coup Gideon Spanier WPP is poised to land Walgreens Boots Alliance's media and creative accounts in an estimated $600m global coup. P&G confirms media review in UK and Northern Europe amid transparency concerns Gideon Spanier Procter & Gamble has launched a media pitch in the UK, Ireland and four other northern European markets in the Nordics. British Heart Foundation to take over The Sun with 'unexpected' ads Brittaney Kiefer The British Heart Foundation will take over The Sun with press ads written live in response to editorial coverage in a campaign highlighting the unexpected devastation of heart disease. Apple returns to revenue growth with bumper iPhone sales Omar Oakes Apple has posted the highest quarterly revenue in its history as earnings jumped 3% year on year to $78.35bn (£62.39bn) in the last three months of 2016. TalkTalk CEO Dido Harding steps down Omar Oakes Dido Harding is stepping down as chief executive of TalkTalk after seven years and will be replaced by Tristia Harrison, the telecoms provider's managing director. Amnesty social campaign lets refugees respond in real time to tweeters Brittaney Kiefer Amnesty International is raising support for the refugee crisis with a social media campaign enabling refugees to respond in real time to tweets. Peace talks fuel hopes Discovery will keep channels on Sky ahead of midnight showdown Gideon Spanier Last-ditch peace talks have broken out between Discovery and Sky, fuelling hopes that a deal can be done to stop Discovery pulling its 12 channels from the Sky platform before a midnight deadline tonight. Google dethrones Apple as world's most valuable brand Simon Gwynn Google is once again the world's most valuable brand, according to the latest Brand Finance Global 500 list, after it closed a gap of almost $60bn to overtake Apple, which had held the top spot since 2012. Facebook expands third-party verification with Nielsen and ComScore Emily Tan Ahead of its full-year earnings call tomorrow, Facebook has expanded its third-party verification partnerships to try and avert future metrics blunders. Promoted Smile, you're on camera Eleanor Thornton-Firkin, Ipsos Connect UK We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level Promoted Applying for a job? Here's how to stand out from the rest Jennifer Jackson Do you find it hard to make your job applications stand out from the crowd? We spoke to Adam Recruitment for their insider tips to help you get a competitive edge when applying for your next job. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Offline Media Account Director and Manager Competitive + Benefits McCann Central, Birmingham, West Midlands Head of Digital £40000 - £50000 per annum Adam Recruitment, Lancashire Account Director - retail and experiential to £50k David Thatcher Recruitment, Berkshire Account Director £40000 - £50000 per annum The Great & The Good, London ACCOUNT DIRECTOR Competitive KHWS, London ACCOUNT DIRECTOR Competitive KHWS, London Media Marketing Executive Competitive Manchester United Limited, This role will be based at the Stadium Site, Chester Road Building Video Producer - Campaign £20-23k Haymarket Media Group, London Content Producer - Haymarket Content Labs Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Marketing Assistant Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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