The dark side of cute and furry advertising | How our industry can attract the next generation

 

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Campaign: Agencies February 21, 2017

LATEST Does advertising reflect the spirit of the age? Charles Vallance Chronological myopia is threatening to stifle imagination and diversity, writes Charles Vallance. Consider the dark side of cute and furry advertising Dylan Williams What role has our doe-eyed emotional manipulation played in shaping today's post-truth world? The apprenticeship tax should inspire us to attract diverse talent Rick Hirst The new apprenticeship levy should spur us on to make positive changes so our industry can attract the next generation, Rick Hirst writes. Verizon hires chief creative officer from Apple to lead in-house agency Emily Tan Verizon has hired Andrew McKechnie from Apple as its first chief creative officer of its newly formed in-house creative agency. Agencies are failing their clients if they put their talent second Paul Frampton Agencies all have one thing in common. Their chief asset is talent and they should cherish it, argues Paul Frampton. The Pareto placement: How to hack your way into a job as a creative Elliott Starr How to use Vilfredo Pareto's theory to get your first break in advertising. By Elliott Starr, a creative at Fallon London. Ad and media agencies are in danger of eating each other's lunch Jeremy Lee Carat's Rick Hirst highlighted the changing tension between media and advertising agencies. Accenture to acquire German digital agency SinnerSchrader AG Emily Tan Accenture has agreed to purchase a 62% stake in SinnerSchrader AG to advance Accenture Interactive's capabilities in Germany. Promoted 'We have reached 'peak screen' - a concept which is both exciting and terrifying' Damian Blackden Eleanor Kahn Damian Blackden, worldwide chief strategy officer at Maxus, tells Jenny Bullis about experimenting with other people's money, how data informs creativity and why sound is making a big comeback The Work Eurostar "Travel state of mind" by Somesuch Eurostar pushes its brand image beyond the functional with a colourful, playful ad inspired by New-Wave cinema. McDonald's "Shops" by Leo Burnett London Susan Billinge McDonald's takes a dig at hipster coffee joints in its latest campaign for McCafé. Arla Organic Farm Milk "The deal" by Wieden & Kennedy London Susan Billinge Meet Bill. He's a farmer, a dreamer and the star of Arla Foods' latest ad for its organic milk range. More TRENDING The big adland divide: culture vs collateral David Golding The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding. Are FMCG giants trying to cut out the middleman? Simon Gwynn Unilever is on a mission to ramp up its direct-to-consumer platforms. Like many FMCG companies, this has become a priority for the business. Promoted Getting the most out of fast-turnaround research: what you need to know Ben Glanville, head of YouGov's Omnibus research team, explains the importance of planning and communication when commissioning fast-turnaround research If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs New Business Director £65000 - £70000 per annum + OTE £100k++ The Great & The Good, London, West London Global Retail Director - Global Network Agency - South Korea £250,000 per annum DNA Recruit, South Korea Graphic Designer II Competitive Nike, Hilversum, Netherlands Design Director | Agency | Bedfordshire £45000 - £55000 per annum Pitch Consultants, Bedfordshire Senior Account Manager - global campaigns + branding £35000 - £40000 per annum Gabriele Skelton, London Account Manager Competitive + Benefits Scorch London, London (Central), London (Greater) Associate Creative Director Competitive Rankin Photography Ltd, Kentish Town, NW5 Digital Designer Competitive+ Benefits OLIVER Group, Glasgow, Glasgow City Digital Senior Account Manager Competitive + Benefits OLIVER Group, Blackfriars, London Creative Artworker - German Speaking DOE OLIVER Group, Chiswick Riverside, London (Greater)

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