Snapchat's users doubled last year to 11m | I shall say it loud and clear: print will never die

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Campaign: Media February 07, 2017

Media news and analysis, powered by Media Week LATEST Snapchat's users doubled last year to 11m Omar Oakes Snapchat's UK user base nearly doubled last year to 11.2 million users, with strong growth expected to continue in 2017. I shall say it loud and clear: print will never die Barry McIlheney No smart brand should ignore the rich reader engagement print offers and opt for a pop-up ad. IAB taps Roisin Donnelly to chair new advertiser steering group Simon Gwynn P&G's former brand director for northern Europe, Roisin Donnelly, will chair the Internet Advertising Bureau's new Advertiser Steering Group. Facebook and Google back France's fight against fake news Emily Tan Facebook, along with Google, has launched an initiative to tackle fake news stories in France as its presidential election approaches. WPP launches new health and wellness sub-holding company Emily Tan WPP has grouped all its health-oriented specialist agencies under a new umbrella: WPP Health & Wellness. Ad tech in 2017: It's time to focus on outcomes Patrick Hopf While some of ad tech's biggest firms have gone into decline, the bubble isn't about to burst. Instead their places will be filled with new and different players, writes Patrick Hopf, president of SourceKnowledge. Promoted Smile, you're on camera Eleanor Thornton-Firkin, Ipsos Connect UK We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level Promoted Navigating the complex world of attribution Irina Pessin, data2decisions USA In a world where digital is set to continue on its rapid growth trajectory, the media mix is becoming more digitised, and traditional business models are shifting toward the development of ecommerce If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Business and Operations Assistant within a forward thinking Brand Agency Salary £25k - £30k Double You, London (Greater) Media Sales Executive £25-35k + OTE 10k Boomerang Media, Aldershot, Hampshire Digital Group Account Director Competitive Union Jackson, West London Junior Video Producer - Campaign £20-23k Haymarket Media Group, London Content Producer - Haymarket Content Labs Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Marketing Assistant Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Planner Competitive Scorch London, London Sales Executive - Third Sector Recruitment Dependent on Experience + Commission Haymarket Media Group, Twickenham, London (Greater) Sales Executive - Horticulture Week Jobs Dependent on Experience + Commission Haymarket Media Group, Twickenham, London (Greater) Celebrity Liaison and Press Officer £30,316 (Inclusive of London Weighting) The Zoological Society of London (ZSL), Camden, London

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