Saturday edition: TBWA buys stake in Lucky Generals | 'This girl can' tackles new barriers

 

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Campaign: Agencies February 25, 2017

THIS WEEK'S HIGHLIGHTS TBWA buys majority stake in Lucky Generals Maisie McCabe TBWA Worldwide has bought a majority stake in Lucky Generals, the independent creative agency launched by Helen Calcraft, Andy Nairn and Danny Brooke-Taylor in 2013. Sport England tackles new barriers in latest 'This girl can' TV ad Gurjit Degun The second film instalment of Sport England's "This girl can" campaign broadens its scope to get more women exercising. Sky seeks ad agency amid sports channels shake-up Gurjit Degun Sky is speaking to creative agencies as it prepares to shake up its sports-subscription service. Eurostar encourages 'travel state of mind' in New Wave-style ad Brittaney Kiefer Eurostar is encouraging people to embrace new experiences in an ad campaign inspired by New-Wave cinema. Honda launches 'real view' test drive in biggest European content programme Omar Oakes Honda has launched what it claims to be its biggest-ever European content programme with a "real view" test drive experience. Unilever launches site to publicise roster agencies Simon Gwynn Unilever is aiming to drive the adoption of its preferred agencies by local teams with the creation of internal website The Agency List. Karmarama appoints strategy duo amid hiring spree Emily Tan Karmarama has hired Rob Chandler as strategy lead for data-driven content and Daniel Prestes as strategy director as the creative agency builds further following its acquisition by Accenture. Jerry Buhlmann on Google, suicide in Japan, and globalisation Gurjit Degun Major tech companies such as Google are not as dominant around the world as the UK and US perceives them to be, Jerry Buhlmann, chief executive of Dentsu Aegis Network, has said. Ad and media agencies are in danger of eating each other's lunch Jeremy Lee Carat's Rick Hirst highlighted the changing tension between media and advertising agencies. Verizon hires chief creative officer from Apple to lead in-house agency Emily Tan Verizon has hired Andrew McKechnie from Apple as its first chief creative officer of its newly formed in-house creative agency. Vauxhall picks Mother for SUV launch campaign Simon Gwynn Vauxhall Motors has appointed Mother to create the launch campaign for its new SUV model, Crossland X, following a competitive pitch. Accenture to acquire German digital agency SinnerSchrader AG Emily Tan Accenture has agreed to purchase a 62% stake in SinnerSchrader AG to advance Accenture Interactive's capabilities in Germany. Ladbrokes Coral appoints the7stars Gideon Spanier Ladbrokes Coral has awarded its consolidated £40m media planning and buying account to the7stars after a closed pitch. More countries join call for stricter production rules Brittaney Kiefer The debate around stricter guidelines for ad agency production arms has gathered steam as production companies in France, Germany, South Africa and the US have pledged not to pitch against agencies' in-house divisions. Promoted Right place, right time: why your next event won't be a waste of space Getmemedia From museums to mezzanines, cinemas to cellars, searching for and finding the perfect venue just got a whole lot easier Promoted January's Aerial Awards winner: KFC 'Money' Radiocentre Why January's winner hits all the right notes... If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs New Business Director £65000 - £70000 per annum + OTE £100k++ The Great & The Good, London, West London Global Retail Director - Global Network Agency - South Korea £250,000 per annum DNA Recruit, South Korea Graphic Designer II Competitive Nike, Hilversum, Netherlands Design Director | Agency | Bedfordshire £45000 - £55000 per annum Pitch Consultants, Bedfordshire Senior Account Manager - global campaigns + branding £35000 - £40000 per annum Gabriele Skelton, London Account Manager Competitive + Benefits Scorch London, London (Central), London (Greater) Associate Creative Director Competitive Rankin Photography Ltd, Kentish Town, NW5 Director of Experience Design Competitive Isobar, London (Central), London (Greater) Digital Designer Competitive+ Benefits OLIVER Group, Glasgow, Glasgow City Digital Senior Account Manager Competitive + Benefits OLIVER Group, Blackfriars, London

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