How the smartphone killed conversation | Stella Artois launches third year of 'Buy a lady a drink' campaign | The future of retail marketing as it adapts to always-on consumers

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Campaign: Brands February 22, 2017

Brand news and analysis, powered by Marketing LATEST How the smartphone killed conversation Nicola Kemp When you get a phone call these days the first assumption may well be that it is a wrong number or a rogue pocket dial, a shift with significant implications for brands. Stella Artois launches third year of 'Buy a lady a drink' campaign Simon Gwynn Stella Artois has once again signed up Matt Damon to appear in a pair of TV and cinema ads, created by Mother, to promote its partnership with water.org, the charity co-founded by Damon. The future of retail marketing as it adapts to always-on consumers Shona Ghosh When it comes to retail, consumers are demanding a state of constant innovation against a backdrop of ever-rising expectations. Shona Ghosh investigates the industry's global future. Shoppable ad startup Adimo raises £1m seed funding Emily Tan Glasgow-based marketing tech startup, Adimo, has closed a £1m seed financing round based off its work with Nestlé and PepsiCo. Emma Watson's new fashion Instagram will feature only eco-friendly brands Ilyse Liffreing Louis Vuitton, Oscar de la Renta and Stella McCartney appear in the "Beauty and the Beast" star's posts Fiat Chrysler's Olivier François doesn't expect agencies to do his job Kathryn Luttner "My expectation is they feed me with inspiring ingredients, and I take things from there." 'Misleading' auction websites rapped for unfair and confusing practices Omar Oakes The Advertising Standards Authority has warned pay-per-bid auction websites about unfair practices that are confusing customers and leaving them out of pocket. Asda sales continues to drop but rate of decline slows Emily Tan Walmart-owned Asda has reported a tenth consecutive quarter where sales have dropped, albeit at a slower rate than in previous months. Burger King parent buys Popeyes for $1.8bn Emily Tan Restaurant Brands International, the parent of Burger King, has agreed to buy fried chicken chain Popeyes Louisiana Kitchen for $1.8bn (£1.4bn). Campaign TV: How Cadbury is using music to enhance flavour Georgina Brazier Watch: Cadbury is set to continue its "Flavours" campaign across the next two months with a social media and out-of-home focus plus a partnership with Spotify. Watch: How Evening Standard's food festival is 'natural progression' for the brand Georgina Brazier The London Evening Standard's upcoming food festival in June is a "natural progression" for the newsbrand, parent ESI's strategy chief told Campaign. Movers and shakers: JWT, Ralph Lauren, Mo Film, Manchester United and more Staff Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Who controls your fate? www.areyouthefuture.com May you find truth within all that junk. Promoted Smile, you're on camera Eleanor Thornton-Firkin, Ipsos Connect UK We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Marketing & New Business Manager £50000 - £55000 per annum + benefits and OTE in the region of £60,000 The Great & The Good, London, City of London Account Manager - consumer branding and design agency £28000 - £32000 per annum Gabriele Skelton, London Account Director - B2B and IT £50-60k David Thatcher Recruitment, Buckinghamshire, M40 Corridor Marketing Manager (Product) up to £42k Carter Ferris, London Docklands Head of SEO Competitive! Fetch, E1 6JJ, London (Greater) Research & Insight Project Manager Competitive Heathrow Airports Limited, London Heathrow Airport, Hounslow Senior Account Manager – Luxury, Fashion & Media Competitive Heathrow Airports Limited, London Heathrow Airport, Hounslow DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Events Manager 6 month FTC £22,000-27,000 per annum (pro-rata) + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Senior Digital Account Manager £32-35,000 per annum + benefits package EMO Unlimited, Bristol (City Centre), City of Bristol

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