Kraft confirms merger talks with Unilever | Luxury fashion brands winning with millennials

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Campaign: Brands February 17, 2017

Brand news and analysis, powered by Marketing LATEST Kraft confirms merger talks with Unilever Simon Gwynn Kraft Heinz has made a sensational offer to acquire its FMCG rival Unilever, it has announced. Vodafone talks up superior signal reliability in first campaign by O&M Simon Gwynn Vodafone is telling a story in which its ability to provide a consistent call signal proves vital to an eight-year-old girl's happiness, in the first campaign for the brand by Ogilvy & Mather. The luxury fashion brands that are winning with UK millennials Emily Tan Luxury fashion houses Gucci, Louis Vuitton and Burberry seem to have cracked the millennial code judging by their website traffic and app usage. Ralph Lauren hires ex-Vice and BBH strategist Bottomley as first CMO Omar Oakes Ralph Lauren has hired former Vice and Bartle Bogle Hegarty strategist Jonathan Bottomley as the fashion brand's first chief marketing officer. Nike puts diversity in the limelight in 'Equality' ad Be On Social video experts at Be On review "Equality", the latest viral by Nike. Body Shop 'won't advertise' in Daily Mail due to editorial stance Robert Smith The Body Shop has publicly distanced itself from the Daily Mail, saying it has no plans to advertise in the newspaper, citing the beauty product brand's "ethical stance". Publishers pledge to help P&G's Pritchard over media transparency Omar Oakes Publishers including Bloomberg and The New York Times have publicly responded to Procter & Gamble brand chief Marc Pritchard's rallying call for media transparency. Marketing VP sues VR startup Magic Leap for gender discrimination Kathryn Luttner Tech professionals were warned to stay away from "the Three Os: Orientals, Old People and Ovaries," alleges the suit. Ask Bullmore: Have we done enough to address the results of the EU referendum? Jeremy Bullmore All agency people must get out of their bubble, writes Campaign's agony uncle. Wins this week: BT, Uber, Johnson's Baby Staff Campaign's weekly roundup of account moves across advertising and media Promoted Who controls your fate? www.areyouthefuture.com May you find truth within all that junk. Promoted Thinkboxes winner November/December 2016: John Lewis Thinkbox Winner for November/December 2016 If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Business Development Director- 360 Advertising Solutions £50000 - £80000 per annum + bonus, negotiable Ultimate Asset, London Senior Marketing Executive Competitive DHi Group, London Marketing - Marketing Manager - Music & Entertainment Focused Negotiable Ultimate Asset, London Marketing Communications Lead Competitive Three, Maidenhead, Berkshire Strategic Planner £28-35,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Product Manager £42-45,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Data Analyst – Apps Competitive + Benefits Costa, Holborn and Covent Garden, London (Greater) CRM Analytics Insight Manager Competitive Costa, Dunstable Senior Account Manager £competitive + Benefits Bray Leino, Filleigh, Devon Account Director - Conference & Incentive Travel Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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