Valentine's Day: the best (and worst) ads | Kitcatt Nohr founders kick off £8.5m High Court case against Publicis Groupe

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Campaign 18:05 February 14, 2017

The five things you need to know today Most read Valentine's Day: the best (and worst) ads by brands Staff Love is in air and lovey-dovey campaigns are on the airwaves.... Campaign brings you the heartbreakers of this year's Valentine's Day campaigns by brands. Tech UGC is performing better than brand posts on Facebook Perry Simpson An uptick in political conversation isn't the only thing changing Facebook. Advertising Kitcatt Nohr founders kick off £8.5m High Court case against Publicis Groupe Maisie McCabe The founders of Kitcatt Nohr Alexander Shaw are suing Publicis Groupe for up to £8.5m over its 2011 purchase of the independent agency. Marketing Half of Brits won't spend for love, but a fifth are spoiling their pets Emily Tan More than half of Brits do not plan to buy gifts for their loved ones today, a report claims, while those that are may be spending on their pets instead instead of people. Media Jaguar Land Rover calls global media review and resumes online advertising Omar Oakes Jaguar Land Rover, one of several brands caught up in a row about inadvertently funding extremist websites through online advertising, has called a global media planning and buying review. Also in the news Sandals and Marie Curie join online ads freeze after 'terror funding' claims Sandals Resorts and Marie Curie have joined Jaguar Land Rover in withdrawing online ad campaigns following the revelation that they have been unwittingly funding terror organisations. KitKat "Have a break from Valentines" by J Walter Thompson London KitKat taps into people's frustration with Valentine's Day in two humorous radio ads. Pernod Ricard CEO talks 'hometainment', transparency and traceability Pernod Ricard is investing in producing more content and programmatic systems in-house as its chief executive today warned the industry that brands can not rely on third parties to know their customers. Promoted Transformation and the case for change Nigel Vaz, Publicis.Sapient As tech disrupts industry-wide, brands must respond with alacrity, says Publicis.Sapient's Nigel Vaz. Promoted December's Aerial Awards winner: McDonald's 'Greg and Sean' Radiocentre Why December's winner is a fresh take on familiar territory... If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Associate Creative Director Competitive Rankin Photography Ltd, Kentish Town, NW5 Head of Events Marketing Competitive + Benefits The Economist, London (Central), London (Greater) Senior Account Director, Global Network £50000 - £60000 per annum + benefits The Great & The Good, London Graphic Designer II Competitive Nike, Hilversum, Netherlands Head of Delivery circa £75k Corporate Communications Recruitment, London (West), London (Greater) Account Director £42-45,000 per annum + benefits EMO Unlimited, Bristol (City Centre), City of Bristol Strategic Planner £28-35,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Product Manager £42-45,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Senior Marketing Executive Competitive DHi Group, London Marketing Communications Lead Competitive Three, Maidenhead, Berkshire

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