Saturday edition: Kitcatt Nohr founders sue Publicis | Mother launches design agency | Wunderman wins big

 

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Campaign: Agencies February 18, 2017

THIS WEEK'S HIGHLIGHTS Kitcatt Nohr founders kick off £8.5m High Court case against Publicis Groupe Maisie McCabe The founders of Kitcatt Nohr Alexander Shaw are suing Publicis Groupe for up to £8.5m over its 2011 purchase of the independent agency. Mother launches standalone design agency in UK Simon Gwynn Mother is launching designated design unit Mother Design in the UK, a decade after it opened doors in New York. Wunderman wins big with BT and EE direct marketing account Omar Oakes BT has awarded its consolidated direct marketing and CRM account to Wunderman in one of the biggest account wins in the sector in recent years. Lévy drawn into high court battle with Kitcatt Nohr Maisie McCabe Maurice Lévy has been drawn into a high court battle between Publicis Groupe and the founders of Kitcatt Nohr Alexander Shaw. Vodafone talks up superior signal reliability in first campaign by O&M Simon Gwynn Vodafone is telling a story in which its ability to provide a consistent call signal proves vital to an eight-year-old girl's happiness, in the first campaign for the brand by Ogilvy & Mather. Agencies line up for EA Sports brief Gurjit Degun EA Sports, owner of the Fifa computer games, is reviewing its global advertising account. Dave Dye departs JWT as head of art Omar Oakes Dave Dye is leaving J Walter Thompson London after less than two years as the agency's head of art and design. ITV hunts creative agency to handle secret project Maisie McCabe ITV is speaking to advertising and CRM agencies ahead of a pitch for a new service. Protein World's Khloe Kardashian leotard ad spurs fresh criticism Gurjit Degun Protein World's latest ad featuring Khloe Kardashian has caused outrage once again after posters of the scantily clad reality TV star appeared on the London Underground. Martell calls pitch for UK advertising Omar Oakes Martell, the 300-year-old cognac brand owned by Pernod Ricard, is reviewing its UK advertising ahead of an above-the-line marketing push. Ed Warren departs Creature of London Gurjit Degun Ed Warren, a founder of Creature of London, is leaving to "pursue opportunities in the world of entertainment". Creativebrief urges brands to add diversity to criteria Omar Oakes Creativebrief is encouraging brands to consider diversity in their agency teams by asking them to add it into their selection criteria. Publicis merges shopper agencies under Arc brand Kate Magee Publicis Communications is merging its shopper marketing entities Arc, Vivid Brand and Saatchi & Saatchi X. Ralph Lauren hires ex-Vice and BBH strategist Bottomley as first CMO Omar Oakes Ralph Lauren has hired former Vice and Bartle Bogle Hegarty strategist Jonathan Bottomley as the fashion brand's first chief marketing officer. Valentine's Day: the best (and worst) ads by brands Staff Love is in air and lovey-dovey campaigns are on the airwaves.... Campaign brings you the heartbreakers of this year's Valentine's Day campaigns by brands. Subway campaign offers cookies for cookies Simon Gwynn Subway is rewarding consumers who accept digital cookies by offering them free edible cookies, in a new online campaign created by McCann London. Promoted "Because I said so" - how mum-powered marketing works for brands Getmemedia The Talk to Mums platform is where mums meet products and trusted brand conversations start Promoted Smile, you're on camera Eleanor Thornton-Firkin, Ipsos Connect UK We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Head of Sales - Film House £65000 - £75000 per annum + £100k+ OTE Ultimate Asset, West End, London Graphic Designer II Competitive Nike, Hilversum, Netherlands Client Services Director - B2B integrated marketing agency £75-85k plus £20-30k OTE and benefits The Jefferson Group, London (Central), London (Greater) Design Director | Agency | Bedfordshire £45000 - £55000 per annum Pitch Consultants, Bedfordshire Senior Planner/Planning Director £60 – 90k + bens Direct Recruitment, London (Central), London (Greater) Account Manager Competitive + Benefits Scorch London, London (Central), London (Greater) Associate Creative Director Competitive Rankin Photography Ltd, Kentish Town, NW5 Digital Senior Account Manager Competitive + Benefits OLIVER Group, Blackfriars, London Creative Artworker - German Speaking DOE OLIVER Group, Chiswick Riverside, London (Greater) Account Director - Conference & Incentive Travel Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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