Walgreens Boots Alliance confirms WPP win | Google dethrones Apple as world's most valuable brand

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Campaign 18:05 February 01, 2017

The five things you need to know today Most read Walgreens Boots Alliance confirms WPP win Omar Oakes Walgreens Boots Alliance has confirmed that it has selected a team of WPP agencies for creative and digital advertising as well as media planning and buying. Tech Google dethrones Apple as world's most valuable brand Simon Gwynn Google is once again the world's most valuable brand, according to the latest Brand Finance Global 500 list, after it closed a gap of almost $60bn to overtake Apple, which had held the top spot since 2012. Advertising British Heart Foundation to take over The Sun with 'unexpected' ads Brittaney Kiefer The British Heart Foundation will take over The Sun with press ads written live in response to editorial coverage in a campaign highlighting the unexpected devastation of heart disease. Marketing Young people demand honesty from online brands Sonoo Singh Honesty, loyalty and sincerity are the top values that young people are seeking from brands, a study from McCann Worldgroup has found. Media Discovery channels remain on Sky after parties reach deal Omar Oakes Discovery channels will remain on Sky after the broadcasters reached a deal to resolve the carriage deal row that broke out last week. Also in the news Carling aims for simplicity with brand refresh Molson Coors has unveiled a redesign for its Carling product range - a week after Havas London was appointed as the lager brand's new creative agency. How can adland help tackle hate speech in the media? Brands are under pressure to consider the ethical implications of their marketing, writes Richard Wilson, the founder of Stop Funding Hate. Turner International invests in Copa90 owner Turner International, the American media company that owns CNN, has acquired a minority stake in Bigballs Media, which specialises in digital media sports. Promoted For Cilla Snowball, it's all about stature Cilla Snowball, AMV BBDO We ask judges of the Campaign and Clear Channel Outdoor Media Awards what inspires them most about outdoor. Promoted Smile, you're on camera Eleanor Thornton-Firkin, Ipsos Connect UK We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Media Marketing Executive Competitive Manchester United Limited, This role will be based at the Stadium Site, Chester Road Building Offline Media Account Director and Manager Competitive + Benefits McCann Central, Birmingham, West Midlands Head of Digital £40000 - £50000 per annum Adam Recruitment, Lancashire Account Director - retail and experiential to £50k David Thatcher Recruitment, Berkshire Account Director £40000 - £50000 per annum The Great & The Good, London Account Director - promotional marketing and branded merchandising agency £50-60k plus generous 3 tier bonus structure, pension plus other benefits The Jefferson Group, Luton, Bedfordshire area Category Manager Competitive basic + bonus, car allowance, pension & benefits Rowse Honey, Oxfordshire Product Manager £42-45,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Strategic Planner £28-35,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Field Consultant Competitive Butterfly London, London (Central), London (Greater)

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