Publicis Media rolls out NextTechNow globally for clients | Evening Standard launches month-long food festival

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Campaign: Media February 21, 2017

Media news and analysis, powered by Media Week LATEST Publicis Media rolls out NextTechNow globally for clients Emily Tan Publicis Media has expanded its end-to-end service, NextTechNow, which pairs clients with tech start-ups to Shanghai, Singapore, Warsaw and Dubai. Evening Standard launches month-long food festival Omar Oakes The London Evening Standard is launching the UK's biggest food festival with a month-long programme of events sponsored by Westfield, Cobra and Fortnum & Mason. Advertisers have even less time to connect as mobile video hits turning point Emily Tan Advertisers have less than a minute to make their point via video, after which viewership drops off dramatically, finds AOL. The big three: Mobile trends for 2017 Antoine Barbier Adobe's Antoine Barbier pinpoints three key developments in mobile that will dominate 2017 and beyond. Snapchat news and rumours fly ahead of IPO: spectacles, smartphones and Kate Nash Emily Tan As Snap's proposed date for its IPO draws nigh, rumours of a Snapchat smartphone have sprung up, amid news of the departure of a senior ad exec and the online launch of its Spectacles. Facebook challenges Snapchat with Whatsapp status update Emily Tan Soon after launching Instagram Live Stories, Facebook has made an update to Whatsapp that again challenges Snapchat ahead of its IPO. Ad and media agencies are in danger of eating each other's lunch Jeremy Lee Carat's Rick Hirst highlighted the changing tension between media and advertising agencies. Verizon hires chief creative officer from Apple to lead in-house agency Emily Tan Verizon has hired Andrew McKechnie from Apple as its first chief creative officer of its newly formed in-house creative agency. Agencies are failing their clients if they put their talent second Paul Frampton Agencies all have one thing in common. Their chief asset is talent and they should cherish it, argues Paul Frampton. Promoted "Because I said so" - how mum-powered marketing works for brands Getmemedia The Talk to Mums platform is where mums meet products and trusted brand conversations start Promoted Sound advice: How to reach new audiences through streaming audio Audio streaming is reaching audiences in places that video can't go - it's time to get your message into people's ears If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs European Demand Sales (programmatic) - £70k + bonus £50000 - £70000 per annum + bonus Ultimate Asset, London, West End Media Director, FMCG - £85K £80000 - £90000 per annum + Bonus & Benefits Ultimate Asset, London Client Director, FMCG - Media Agency £80000 - £90000 per annum + Bonus + Agency Benefits Ultimate Asset, London Media Sales Executive £30-40k + OTE 10k Boomerang Media, Aldershot, Hampshire, Surrey Greater London New Business Director - Haymarket Network Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Director - Conference & Incentive Travel Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Manager - Conference & Incentive Travel (C&IT) Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Digital Brand Manager - Carita, Decleor & Essie Competitive Salary + benefits L'Oreal UK, Hammersmith, London Junior Video Producer - Campaign £20-23k Haymarket Media Group, London Content Producer - Haymarket Content Labs Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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