Tuesday, 28 February 2017

Media is broken and 'needs a total reset' | #MWC2017 | Netflix | Will.i.am

Campaign 18:05

Campaign 18:05
February 28, 2017
The five things you need to know today

Most read
Media is broken and 'needs a total reset'
Media is broken and 'needs a total reset'

Emily Tan

Advertisers and agencies both seem to agree that clients are failing to lead on key media decisions, while agencies lack neutrality and are unable to provide data-driven insight.

Tech
Reclaim the internet
Reclaim the internet

Chris Clarke

Chris Clarke asked three years ago if the web was making everything shit. For many, recent months have provided a resounding answer. Now, he says, it's time to fight back.

Advertising
Kim Gehrig wants to show other female directors they can
Kim Gehrig wants to show other female directors they can

Brittaney Kiefer

In a male-dominated industry, Kim Gehrig is on a mission to show other women what they can achieve.

Marketing
Chelsea Flower Show loses headline sponsor
Chelsea Flower Show loses headline sponsor

Daniel Farey-Jones

The Chelsea Flower Show has been hit by the loss of several sponsors of its show gardens, in addition to its headline sponsor M&G Investments calling time on its deal.

Media
Netflix boss Reed Hastings: 'We will adapt to virtual reality if it takes off'
Netflix boss Reed Hastings: 'We will adapt to virtual reality if it takes off'

Matthew Chapman

Netflix co-founder and chief executive Reed Hastings says the company is ready to adapt for virtual reality as part of its "learn and adapt" strategy.

 

Also in the news
Will.i.am: mobile networks must rethink their relationship with consumers

Will.i.am is collaborating with mobile network Veon in the launch of an app the company hopes will revolutionise its relationship with consumers.

Social media less about fun as users become 'more like brands'

Social media is considered by consumers as being less about fun than business as users become savvier about managing their online profiles.

Elon Musk gets into space tourism with $70m moon trip

The Tesla entrepreneur Elon Musk has signed up two people to be paying passengers on a planned journey around the moon by his SpaceX company.

Building brands with emotion: wake up to mood music
Promoted
Building brands with emotion: wake up to mood music

Mark Barber, Radiocentre

As new technology pushes sound centre-stage, will advertisers grasp the opportunity to break out of their visual comfort zone and benefit from music's emotional power?

The art of attention in the digital age
Promoted
The art of attention in the digital age

Stuart Derrick

Campaign and creative-talent specialist Vitamin T assembled a panel to explore the emerging opportunities for creative communications in the age of swipe-right culture

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