Media is broken and 'needs a total reset' | #MWC2017 | Netflix | Will.i.am

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Campaign 18:05 February 28, 2017

The five things you need to know today Most read Media is broken and 'needs a total reset' Emily Tan Advertisers and agencies both seem to agree that clients are failing to lead on key media decisions, while agencies lack neutrality and are unable to provide data-driven insight. Tech Reclaim the internet Chris Clarke Chris Clarke asked three years ago if the web was making everything shit. For many, recent months have provided a resounding answer. Now, he says, it's time to fight back. Advertising Kim Gehrig wants to show other female directors they can Brittaney Kiefer In a male-dominated industry, Kim Gehrig is on a mission to show other women what they can achieve. Marketing Chelsea Flower Show loses headline sponsor Daniel Farey-Jones The Chelsea Flower Show has been hit by the loss of several sponsors of its show gardens, in addition to its headline sponsor M&G Investments calling time on its deal. Media Netflix boss Reed Hastings: 'We will adapt to virtual reality if it takes off' Matthew Chapman Netflix co-founder and chief executive Reed Hastings says the company is ready to adapt for virtual reality as part of its "learn and adapt" strategy. Also in the news Will.i.am: mobile networks must rethink their relationship with consumers Will.i.am is collaborating with mobile network Veon in the launch of an app the company hopes will revolutionise its relationship with consumers. Social media less about fun as users become 'more like brands' Social media is considered by consumers as being less about fun than business as users become savvier about managing their online profiles. Elon Musk gets into space tourism with $70m moon trip The Tesla entrepreneur Elon Musk has signed up two people to be paying passengers on a planned journey around the moon by his SpaceX company. Promoted Building brands with emotion: wake up to mood music Mark Barber, Radiocentre As new technology pushes sound centre-stage, will advertisers grasp the opportunity to break out of their visual comfort zone and benefit from music's emotional power? Promoted The art of attention in the digital age Stuart Derrick Campaign and creative-talent specialist Vitamin T assembled a panel to explore the emerging opportunities for creative communications in the age of swipe-right culture If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Business Director £85000 - £90000 per annum The Great & The Good, London Senior Reporting Account Director - Design & Communications Agency c£65k + Bonus + bens/package Ann Sharman Recruitment, london (Central), London (Greater) Director of Brand and Communications £80,000 VMA Group, London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Senior Account Manager £competitive + Benefits Bray Leino, Filleigh, Devon Senior Marketing Executive or Marketing Manager £40000 - £45000 per annum + great benefits Regan & Dean Recruitment Limited, London, City of London Content Producer - Haymarket Content Labs Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Communications Executive Competitive Muller, Aldershot DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Senior Designer / Art Director £30-40K (DOE) Stellar, London (Central), London (Greater)

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