Deutsche Telekom launches €450m Euro media review | Yahoo strikes global content partnership deals with premium UK media

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Campaign: Media February 20, 2017

Media news and analysis, powered by Media Week LATEST Deutsche Telekom launches 'super-progressive' €450m European media review Gideon Spanier Deutsche Telekom has put its estimated €450m (£385m) media-buying account up for pitch as part of a radical review of its broader communications strategy across Europe. Yahoo strikes global content partnership deals with premium UK media Emily Tan The platform has struck a content partnership deal with newsbrands The Telegraph, The Guardian, The Independent, The Evening Standard and Hearst UK. The Sun overtakes Mirror to be second biggest UK newspaper website Gideon Spanier The Sun has overtaken rival the Daily Mirror's monthly audience for the first time since Rupert Murdoch's red-top dropped its paywall in 2015. MediaLink's Michael Kassan is the man with a direct line to CEOs Gideon Spanier Gideon Spanier talks to the influential Michael Kassan, who has just sold MediaLink in a $200m deal. How can we restore faith in programmatic for brands? Hamish Nicklin We urgently need more transparency and an industry-wide standard that creates a fair system. Silent video doesn't tell the whole story Callum McCahon Just because brands can get away with using silent video, it doesn't mean it should be the lead strategy, writes Callum McCahon. Can a return to nudity save Playboy in an age of shareable media? I-Hsien Sherwood The yearlong experiment in modesty ends, but the battle over the magazine's future rages on. Good news--even skipped pre-roll ads can be effective Ilyse Liffreing Six-second videos have maximum impact on brand awareness, finds a new Magna study. Review recap: Deutsche Telekom, ITV, EA Sports Staff Campaign's weekly round-up of account moves across advertising and media. Promoted December's Aerial Awards winner: McDonald's 'Greg and Sean' Radiocentre Why December's winner is a fresh take on familiar territory... Promoted Transformation and the case for change Nigel Vaz, Publicis.Sapient As tech disrupts industry-wide, brands must respond with alacrity, says Publicis.Sapient's Nigel Vaz. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs European Demand Sales (programmatic) - £70k + bonus £50000 - £70000 per annum + bonus Ultimate Asset, London, West End Media Director, FMCG - £85K £80000 - £90000 per annum + Bonus & Benefits Ultimate Asset, London Client Director, FMCG - Media Agency £80000 - £90000 per annum + Bonus + Agency Benefits Ultimate Asset, London Media Sales Executive £30-40k + OTE 10k Boomerang Media, Aldershot, Hampshire, Surrey Greater London New Business Director - Haymarket Network Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Director - Conference & Incentive Travel Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Manager - Conference & Incentive Travel (C&IT) Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Digital Brand Manager - Carita, Decleor & Essie Competitive Salary + benefits L'Oreal UK, Hammersmith, London Junior Video Producer - Campaign £20-23k Haymarket Media Group, London Content Producer - Haymarket Content Labs Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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