Reclaim the internet | Kim Gehrig wants to show female directors they can

 

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Campaign: Agencies February 28, 2017

LATEST Reclaim the internet Chris Clarke Chris Clarke asked three years ago if the web was making everything shit. For many, recent months have provided a resounding answer. Now, he says, it's time to fight back. Kim Gehrig wants to show other female directors they can Brittaney Kiefer In a male-dominated industry, Kim Gehrig is on a mission to show other women what they can achieve. Behind every masterpiece there lies a good brief Laurence Green Michelangelo wasn't asked to add a lick of paint to the Sistine Chapel and to fill in the cracks, writes Laurence Green. Media is broken and 'needs a total reset' Emily Tan Advertisers and agencies both seem to agree that clients are failing to lead on key media decisions, while agencies lack neutrality and are unable to provide data-driven insight. Creative Equals urges agencies to nominate their future female leaders Nicola Kemp Creative Equals and Campaign are calling for female creatives to apply to become a future leader. How to improve the retained agency model Helen Edwards The retained agency model is an archaic one, but there are ways to improve it. Creative bravery is needed now more than ever Chris Jefford Marketers should develop the confidence to cast off the past, rather than cling to it, writes Chris Jefford. Ex-Creston boss Elgie named chairman of acquisitive The Marketing Group Gideon Spanier Don Elgie, the former chief executive of Creston, has been appointed chairman of The Marketing Group, the marketing services group that has bought more than a dozen small agencies. Blockchain set to remove intermediary brands that 'add no value' Matthew Chapman Brands that act as intermediaries but add no value will be cut out of the process by the adoption of blockchain, according to a panel of experts at Mobile World Congress. Promoted 'We have reached 'peak screen' - a concept which is both exciting and terrifying' Damian Blackden Eleanor Kahn Damian Blackden, worldwide chief strategy officer at Maxus, tells Jenny Bullis about experimenting with other people's money, how data informs creativity and why sound is making a big comeback The Work Honda "Up" by Wieden & Kennedy London Honda has crafted a visually breathtaking metaphor in a campaign to promote the new Civic. Paddy Power "Surveillance guy" by Lucky Generals A CCTV operator at a casino is the latest unsung hero to take the spotlight in Paddy Power's "You beauty!" campaign created by Lucky Generals. Huawei "Huawei P10" by WPP Team Huawei Huawei ditches celebrities in favour of the "new cosmopolitan" in a global TV campaign for its P10 smartphone. More TRENDING Nils Leonard launches eco-friendly coffee brand Kate Magee Nils Leonard, the former chairman and chief creative officer of Grey London, has launched a coffee brand that aims to shake up the coffee capsule market. 'This girl can' moves from advertising to activism Nicola Kemp Sport England wants to avoid the 'difficult second album' with the next wave of its groundbreaking 'This girl can' activity, which has morphed a campaign into a community. Promoted Building brands with emotion: wake up to mood music Mark Barber, Radiocentre As new technology pushes sound centre-stage, will advertisers grasp the opportunity to break out of their visual comfort zone and benefit from music's emotional power? If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Senior Reporting Account Director - Design & Communications Agency c£65k + Bonus + bens/package Ann Sharman Recruitment, london (Central), London (Greater) Senior Account Director £60k Direct Recruitment, London (Central), London (Greater) Account Manager Competitive + Benefits Scorch London, London (Central), London (Greater) Associate Creative Director Competitive Rankin Photography Ltd, Kentish Town, NW5 Creative Technologist Competitive Isobar, London (Central), London (Greater) Director of Experience Design Competitive Isobar, London (Central), London (Greater) Digital Designer Competitive+ Benefits OLIVER Group, Glasgow, Glasgow City Digital Senior Account Manager Competitive + Benefits OLIVER Group, Blackfriars, London Creative Artworker - German Speaking DOE OLIVER Group, Chiswick Riverside, London (Greater) Graphic Designer II Competitive Nike, Hilversum, Netherlands

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