Thursday, 16 February 2017

Protein World under fire again

Campaign 18:05

Campaign 18:05
February 16, 2017
The five things you need to know today

Most read
Agencies line up for EA Sports brief
Agencies line up for EA Sports brief

Gurjit Degun

EA Sports, owner of the Fifa computer games, is reviewing its global advertising account.

Tech
Amazon topped UK desktop search clicks in 2016
Amazon topped UK desktop search clicks in 2016

Emily Tan

Amazon.co.uk not only spends heavily on desktop search in the UK, it also invests heavily in mobile search.

Advertising
Protein World's Khloe Kardashian leotard ad spurs fresh criticism
Protein World's Khloe Kardashian leotard ad spurs fresh criticism

Gurjit Degun

Protein World's latest ad featuring Khloe Kardashian has caused outrage once again after posters of the scantily clad reality TV star appeared on the London Underground.

Marketing
Are FMCG giants trying to cut out the middleman?
Are FMCG giants trying to cut out the middleman?

Simon Gwynn

Unilever is on a mission to ramp up its direct-to-consumer platforms. Like many FMCG companies, this has become a priority for the business.

Media
ITV hunts creative agency to handle secret project
ITV hunts creative agency to handle secret project

Maisie McCabe

ITV is speaking to advertising and CRM agencies ahead of a pitch for a new service.

 

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Ethical brands need more than point of difference

Ethical brands need more than just a moral positioning if they are to avoid the ill fortunes of The Body Shop and The Co-Operative Bank, which are both looking for new ownership.

Gunn Report for Media 2016

Heineken surpassed Coca-Cola and McDonald's to become the most-awarded advertiser last year.

OMD scoops Uber media brief

Uber, the taxi app, has appointed OMD to its international media account, including in the UK, Russia and France, after a competitive pitch.

Convenience and health fuel 2017's best products
Promoted
Convenience and health fuel 2017's best products

Stephen Graves

2017's Product of the Year Awards have seen consumers highlight health, convenience and waste-reduction as their defining trends

Thinkboxes winner November/December 2016: John Lewis
Promoted
Thinkboxes winner November/December 2016: John Lewis

Thinkbox

Winner for November/December 2016

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