P&G marketing chief Feitoza: Ariel campaign is tackling 'first wash anxiety' | Thomson Reuters freezes ads as other brands review 'terror funding' spots | and more...

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Campaign: Brands February 14, 2017

Brand news and analysis, powered by Marketing LATEST P&G marketing chief Feitoza: Ariel campaign is tackling 'first wash anxiety' Simon Gwynn Ariel has teamed up with fashion designer Giles Deacon to promote its three-in-one pods, in a campaign that tackles "first wash anxiety" according to its northern European marketing chief. Thomson Reuters freezes ads as other brands review 'terror funding' spots Emily Tan Thomson Reuters has also suspended part of its advertising, while the other brands are reviewing their policies and checking in with their agencies. Sandals and Marie Curie join online ads freeze after 'terror funding' claims Omar Oakes Sandals Resorts and Marie Curie have joined Jaguar Land Rover in withdrawing online ad campaigns following the revelation that they have been unwittingly funding terror organisations. Valentine's Day: the best (and worst) ads by brands Staff Love is in air and lovey-dovey campaigns are on the airwaves.... Campaign brings you the heartbreakers of this year's Valentine's Day campaigns by brands. Secrets to a steady (client-agency) relationship Robert Sawatsky What makes some client-agency relationships healthier than others? We invited them to share their feelings. Will brands regret rushing into digital? John Tylee Have brands that rushed headlong into digital allowed its dazzle to blind them to its shortcomings? Dunnhumby chief Simon Hay steps down Omar Oakes Simon Hay, the global chief executive of customer data analysis company Dunnhumby, is leaving the business after 25 years. Tesco/Booker deal highlights the need to evolve core businesses Helen Edwards Tesco's proposed £3.9bn takeover of food wholesaler Booker is a reminder of the bittersweet relationship businesses can have with their own core. Be positive and congratulate your wife's lover on his good taste, says Domino's marketing boss Tony Holdway Domino's sales and marketing director shares some of the more colourful theories he's picked up during his career. Blurred idols: strategies for recruiting brand ambassadors Theo Izzard-Brown Younger millennials aged 16 to 20 see regular and social celebrities equally in terms of popularity, according to research by McCann. Enough of the mudslinging: getting digital right is in everyone's best interests Jon Mew Reports that brands could be funding terror groups through online ads highlight the need for the industry to stop mudslinging and work together. Engage or walk away? Brands' dilemma after a Trump Twitter attack Chris Daniels Experts are split on whether brands should push back against or placate the president if he mentions them on Twitter. Yet they agree all brands should be prepared for the scenario. Promoted Transformation and the case for change Nigel Vaz, Publicis.Sapient As tech disrupts industry-wide, brands must respond with alacrity, says Publicis.Sapient's Nigel Vaz. Promoted Convenience and health fuel 2017's best products Stephen Graves 2017's Product of the Year Awards have seen consumers highlight health, convenience and waste-reduction as their defining trends If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Business Development Director- 360 Advertising Solutions £50000 - £80000 per annum + bonus, negotiable Ultimate Asset, London Senior Marketing Executive Competitive DHi Group, London Marketing - Marketing Manager - Music & Entertainment Focused Negotiable Ultimate Asset, London Marketing Communications Lead Competitive Three, Maidenhead, Berkshire Data Analyst – Apps Competitive + Benefits Costa, Holborn and Covent Garden, London (Greater) CRM Analytics Insight Manager Competitive Costa, Dunstable Senior Account Manager £competitive + Benefits Bray Leino, Filleigh, Devon Agency Sales Manager Depending on experience + uncapped OTE + benefits EchoMany, London (Central), London (Greater) ACCOUNT DIRECTOR Competitive KHWS, London ACCOUNT DIRECTOR Competitive KHWS, London

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