How Domino's and Crispin Porter & Bogusky transformed the pizza chain into a tech company | Pernod Ricard CEO talks 'hometainment', transparency and traceability | and more ...

View in web browser | Add to safe senders list

Campaign: Brands February 15, 2017

Brand news and analysis, powered by Marketing LATEST How Domino's and Crispin Porter & Bogusky transformed the pizza chain into a tech company Could you turn around a famous US brand with a half-century of heritage, but one suffering from a derided product, falling sales and tanking share price? Crispin Porter & Bogusky and Domino's tell us how they transformed the chain into a tech company that delivers pizzas. Pernod Ricard CEO talks 'hometainment', transparency and traceability Sonoo Singh Pernod Ricard is investing in producing more content and programmatic systems in-house as its chief executive today warned the industry that brands can not rely on third parties to know their customers. Jaguar Land Rover calls global media review and resumes online advertising Omar Oakes Jaguar Land Rover, one of several brands caught up in a row about inadvertently funding extremist websites through online advertising, has called a global media planning and buying review. Chelsea FC hires Visa's Gary Twelvetree as director of marketing Simon Gwynn Visa's executive director, marketing Gary Twelvetree is set to leave the payment provider after three-and-a-half years to become director of marketing at Chelsea Football Club. Subway campaign offers cookies for cookies Simon Gwynn Subway is rewarding consumers who accept digital cookies by offering them free edible cookies, in a new online campaign created by McCann London. Snickers empathizes with Adele after Grammys flub Diana Bradley After its intentional Super Bowl live ad disaster, the candy bar brand felt for Adele after she needed a do over of her tribute to George Michael. UGC is performing better than brand posts on Facebook Perry Simpson An uptick in political conversation isn't the only thing changing Facebook. Vaping brand rapped by ASA for kid-friendly Christmas ads Simon Gwynn E-cigarette brand The Vapes has had a trio of billboard ads banned by the Advertising Standards Authority, after the watchdog ruled their cartoon imagery could appeal to children. Christmas ad showing Santa with Alzheimer's 'unlikely to cause distress' Omar Oakes A charity's Christmas ad depicting Father Christmas with Alzheimer's disease has escaped a ban despite dozens of complaints that it would be offensive and cause distress to children. Half of Brits won't spend for love, but a fifth are spoiling their pets Emily Tan More than half of Brits do not plan to buy gifts for their loved ones today, a report claims, while those that are may be spending on their pets instead instead of people. Promoted The future of advertising is in your hands Getmemedia Discover how to tackle the industry's key challenges right now as well as future opportunities at ISBA's annual conference Promoted Smile, you're on camera Eleanor Thornton-Firkin, Ipsos Connect UK We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Business Development Director- 360 Advertising Solutions £50000 - £80000 per annum + bonus, negotiable Ultimate Asset, London Senior Marketing Executive Competitive DHi Group, London Marketing - Marketing Manager - Music & Entertainment Focused Negotiable Ultimate Asset, London Marketing Communications Lead Competitive Three, Maidenhead, Berkshire Account Director £42-45,000 per annum + benefits EMO Unlimited, Bristol (City Centre), City of Bristol Strategic Planner £28-35,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Product Manager £42-45,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Data Analyst – Apps Competitive + Benefits Costa, Holborn and Covent Garden, London (Greater) CRM Analytics Insight Manager Competitive Costa, Dunstable Account Director - Conference & Incentive Travel Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000