Friday, 17 February 2017

YouTube to stop 30-second unskippable ads | Why the next wave of programmatic innovation might be European

Campaign: Media

Campaign: Media
February 17, 2017
Media news and analysis, powered by Media Week

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YouTube to stop 30-second unskippable ads
YouTube to stop 30-second unskippable ads

Emily Tan

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Why the next wave of programmatic innovation might just be European
Why the next wave of programmatic innovation might just be European

Dan de Sybel

Dan de Sybel, chief technology officer at Infectious Media, makes the argument for Europe's programmatic market overtaking the US.

Mark Zuckerberg defends social media in lengthy manifesto
Mark Zuckerberg defends social media in lengthy manifesto

Omar Oakes

Mark Zuckerberg has published a manifesto defending the power of social media to do good after repeated criticism of Facebook's inaction over fake news and measurement errors.

Publishers pledge to help P&G's Pritchard over media transparency
Publishers pledge to help P&G's Pritchard over media transparency

Omar Oakes

Publishers including Bloomberg and The New York Times have publicly responded to Procter & Gamble brand chief Marc Pritchard's rallying call for media transparency.

Condé Nast Brides appoints Haymarket to deliver luxury bridal show
Condé Nast Brides appoints Haymarket to deliver luxury bridal show

Yasmin Arrigo

Brides magazine's sixth show will be delivered by international specialist media and events company, Haymarket Media Group.

Wins this week: BT, Uber, Johnson's Baby
Wins this week: BT, Uber, Johnson's Baby

Staff

Campaign's weekly roundup of account moves across advertising and media

Ask Bullmore: Have we done enough to address the results of the EU referendum?
Ask Bullmore: Have we done enough to address the results of the EU referendum?

Jeremy Bullmore

All agency people must get out of their bubble, writes Campaign's agony uncle.

Convenience and health fuel 2017's best products
Promoted
Convenience and health fuel 2017's best products

Stephen Graves

2017's Product of the Year Awards have seen consumers highlight health, convenience and waste-reduction as their defining trends

Tips from the top with Peter Souter
Promoted
Tips from the top with Peter Souter

Eleanor Hawkins

In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game.

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