Costa calls global ad review | The Power 100 Party | Budweiser sends a clear message about immigration

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Campaign 18:05 February 10, 2017

The five things you need to know today Most read Costa calls global ad review Omar Oakes Costa, the coffee shop chain owned by Whitbread, is searching for a new agency for its global ad account. Tech Innovation alone isn't enough to keep Snap afloat Robert Lang Snap will have to figure out how to lure advertisers as behemoth rival Facebook does all it can to stop it, writes Socialbakers' Robert Lang. Advertising Budweiser's Super Bowl spot sends a clear message about immigration Unruly Social video experts at Unruly review "Born the hard way", the latest viral by Budweiser. Marketing Power 100 Party: This is the greatest time to be a marketer, says Unilever's Keith Weed Simon Gwynn The cream of the marketing industry came together last night to celebrate the unveiling of the Power 100 2016, in association with SapientRazorfish. Media News Corp plans to launch ad network amid $200m loss Emily Tan In the quarter ending 31 December 2016, News Corp posted a loss of $219m (£175.5m) due to $537m in non-cash impairments and write-downs. Also in the news Watch: Top marketers discuss their biggest challenges at Campaign's Power 100 party Last night saw the celebration of some of the most successful marketers in the industry - with Keith Weed taking the top spot as Marketer's Marketer of the year. Why Adidas was right to shun viral spoof ad 'Break Free' A recent spoof Adidas ad was a viral success so why did the brand not embrace it? Rod Connors, co-founder at System1, investigates. Ask Bullmore: How do I make it as an introvert in the workplace? Campaign's resident agony uncle gives advice to an introvert struggling to stand out in a creative department. Promoted Tips from the top with Peter Souter Eleanor Hawkins In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game. Promoted FutureVision: Redefining luxury for a self-driving future R/GA Mark Aikman, general manager of marketing services at Mercedes-Benz USA, discusses the luxury brand's latest E-Class, its personalised connected car smartphone app, Mercedes Me, and the future of cars with R/GA's Mercedes-Benz USA business lead, Helder Santo If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Media Marketing Executive Competitive Manchester United Limited, This role will be based at the Stadium Site, Chester Road Building Offline Media Account Director and Manager Competitive + Benefits McCann Central, Birmingham, West Midlands Senior Planner £45 – 65k + bens Direct Recruitment, London (Central), London (Greater) Senior Sales Manager Salary commensurate with experience plus a generous commission structure Forrest Media, London (Central), London (Greater) Digital Group Account Director Competitive Union Jackson, West London New Business Director - Haymarket Network Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) ACCOUNT DIRECTOR Competitive KHWS, London ACCOUNT DIRECTOR Competitive KHWS, London Marketing Manager Competitive KHWS, London Associate Creative Director Competitive Rankin Photography Ltd, Kentish Town, NW5

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