Monday 6 February 2017

The media makers: Meet the new breed of media agency leaders | Is Brexit damaging the UK advertising market?

Campaign: Media

Campaign: Media
February 06, 2017
Media news and analysis, powered by Media Week

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The media makers: Meet the new breed of media agency leaders
The media makers: Meet the new breed of media agency leaders

Gurjit Degun

The high number of media agencies with new leaders from different backgrounds is emblematic of an industry in flux. Gurjit Degun asks six of them about the challenges they face in this changing climate.

Is Brexit damaging the UK advertising market?
Is Brexit damaging the UK advertising market?

Emily Tan

The industry seems divided on whether the vote has made a clear negative impact so far.

Consultants and tech groups join marketing M&A frenzy
Consultants and tech groups join marketing M&A frenzy

Gideon Spanier

More and more outsiders are competing with traditional marketing groups to buy agencies.

How P&G's charter will change the media landscape
How P&G's charter will change the media landscape

Andy Pearch

P&G's cry for more transparency has done the media industry a big service, writes Andy Pearch, the director and co-founder at MediaSense.

Brands pull ads from Russian news channel over propaganda fears
Brands pull ads from Russian news channel over propaganda fears

Omar Oakes

British brands have cancelled ads on the RT UK news channel over fears it is broadcasting propaganda on behalf of Vladimir Putin, the Russian president.

Anna Jones and Debbie Wosskow launch style services app
Anna Jones and Debbie Wosskow launch style services app

Gurjit Degun

Anna Jones, the outgoing chief executive at Hearst Magazines UK, has launched a style services app called ShareStyle.

Q&A: Twitter's head of brand strategy Alex Josephson on how to deflect Trump and tackle the Super Bowl
Q&A: Twitter's head of brand strategy Alex Josephson on how to deflect Trump and tackle the Super Bowl

Ilyse Liffreing

The network talks going live and the platform's most controversial President.

Review recap: P&G, Value Retail, Department of Transport
Review recap: P&G, Value Retail, Department of Transport

Staff

Campaign's weekly round-up for account reviews across advertising and media.

My first 100 days in outdoor: I never knew you could do that
My first 100 days in outdoor: I never knew you could do that

Helen Weisinger

Leaping from agency land to a OOH media owner has been inspiring and surprising in equal measure, says Helen Weisinger of Outdoor Plus.

Thinkboxes winner November/December 2016: John Lewis
Promoted
Thinkboxes winner November/December 2016: John Lewis

Thinkbox

Winner for November/December 2016

FutureVision: Redefining luxury for a self-driving future
Promoted
FutureVision: Redefining luxury for a self-driving future

R/GA

Mark Aikman, general manager of marketing services at Mercedes-Benz USA, discusses the luxury brand's latest E-Class, its personalised connected car smartphone app, Mercedes Me, and the future of cars with R/GA's Mercedes-Benz USA business lead, Helder Santo

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