Saturday edition: Dove mocks Trump's #AlternativeFacts | Industry welcomes P&G's bold move | 'This girl can' targets older women

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Campaign: Brands February 04, 2017

Brand news and analysis, powered by Marketing THIS WEEK'S HIGHLIGHTS Dove mocks Trump's #AlternativeFacts with a print ad full of lies Douglas Quenqua "New Dove antiperspirant will boost your wifi signal," and other outrageous falsehoods appear in UK papers, courtesy of Ogilvy. Industry welcomes P&G's 'bold' move Gemma Charles Industry leaders have welcomed the intervention by Procter & Gamble's Marc Pritchard into the media transparency debate. Procter & Gamble chief issues powerful media transparency rallying cry Staff Marc Pritchard, Procter & Gamble's influential global chief brand officer, has urged all parts of the marketing industry to come together to tackle media transparency in a keynote address to the US IAB Annual Leadership meeting in Florida yesterday (29 January). Read his full speech below. 'This girl can' targets older women with new campaign Nicola Kemp Sport England has set its sights on increasing sports participation among women in their fifties and sixties, with the next phase of its hugely successful "This girl can" campaign. Mercedes reveals new agency model and brand strategy with spring campaign launch Emily Tan Mercedes-Benz will launch a global spring campaign by the brand's custom agency, Antoni, promoting its new range of compact cars. Lego Batman to take over Channel 4 ads Gurjit Degun A Lego Batman is taking over Channel 4's ad breaks as Warner Bros promotes The Lego Batman Movie. British Heart Foundation to take over The Sun with 'unexpected' ads Brittaney Kiefer The British Heart Foundation will take over The Sun with press ads written live in response to editorial coverage in a campaign highlighting the unexpected devastation of heart disease. Microsoft joins Amazon and Expedia in lawsuit against #muslimban Emily Tan Tech giants have joined Washington state government in a lawsuit against president Donald Trump's temporary immigration ban against seven Muslim nations. L'Oréal commits to more digital marketing spend Simon Gwynn L'Oréal is strengthening its marketing with a greater investment in digital, the chief digital officer at the world's third-biggest advertiser has said. Google dethrones Apple as world's most valuable brand Simon Gwynn Google is once again the world's most valuable brand, according to the latest Brand Finance Global 500 list, after it closed a gap of almost $60bn to overtake Apple, which had held the top spot since 2012. Amnesty social campaign lets refugees respond in real time to tweeters Brittaney Kiefer Amnesty International is raising support for the refugee crisis with a social media campaign enabling refugees to respond in real time to tweets. Promoted Learning how to manage someone else and take the next step up Karina Beasley When learning how to manage people, be they young, less experienced team members, or new recruits, people management is a vital skill to have, writes Karina Beasley, managing director of recruitment specialist Gabriele Skelton Promoted Smile, you're on camera Eleanor Thornton-Firkin, Ipsos Connect UK We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Media Marketing Executive Competitive Manchester United Limited, This role will be based at the Stadium Site, Chester Road Building Project Manager / Senior Project Manager Competitive+ Benefits TMP Worldwide, London (Central), London (Greater) Marketing Manager - Retail £50k - £60k Silver Stone Search & Selection, Berkshire Communications Manager- business with a purpose for an exemplary writer £40k - 50k per year + benefits The Works Search Ltd, London (Central), London (Greater) Strategy Director - Global Brand & Design Agency £65,000 - £85,000 + bens package Ann Sharman Recruitment, London (Central), London (Greater) Senior Account Director £50000 - £70000 per annum The Great & The Good, London Marketing Assistant (Media) £27,972 per annum Smart Energy GB, London (Central), London (Greater) Data Analyst – Apps Competitive + Benefits Costa, Holborn and Covent Garden, London (Greater) User Experience Manager £Competitive + Benefits Costa, Holborn, London Product Manager – Apps £Competitive + Benefits Costa, Holborn, London

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