The big adland divide | 'This girl can' moves from advertising to activism

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Campaign Sunday Supplement February 26, 2017

In-depth reads from across Campaign, covering brands, agencies and media Latest The big adland divide: culture vs collateral David Golding The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding. 'This girl can' moves from advertising to activism Nicola Kemp Sport England wants to avoid the 'difficult second album' with the next wave of its groundbreaking 'This girl can' activity, which has morphed a campaign into a community. Creativity is our weapon. Let's use it Ian Heartfield Some of the best art came out of the frustration people felt during Thatcher's reign. Imagine what this era can do for our culture. Extreme convenience: How delivery became marketing's biggest disruptor Nicola Kemp With consumers' expectations growing all the time, brands are recognising the need to create seamless buying experiences. Nicola Kemp meets the founders of one such company and explores how delivery has become marketing's biggest disruptor. How can we restore faith in programmatic for brands? Hamish Nicklin We urgently need more transparency and an industry-wide standard that creates a fair system. Consider the dark side of cute and furry advertising Dylan Williams What role has our doe-eyed emotional manipulation played in shaping today's post-truth world? There's more to life than profit Claire Beale If you've got fire in your belly and passion in your breast, you want to work for a company that's doing the right thing. Ask uncomfortable questions: UBS and boundary-pushing content marketing Nicola Kemp Through working with partners from Vice to Vanity Fair, UBS is addressing changing attitudes and pushing the boundaries of its content marketing. How the smartphone killed conversation Nicola Kemp When you get a phone call these days the first assumption may well be that it is a wrong number or a rogue pocket dial, a shift with significant implications for brands. The future of retail marketing as it adapts to always-on consumers Shona Ghosh When it comes to retail, consumers are demanding a state of constant innovation against a backdrop of ever-rising expectations. Shona Ghosh investigates the industry's global future. Promoted Right place, right time: why your next event won't be a waste of space Getmemedia From museums to mezzanines, cinemas to cellars, searching for and finding the perfect venue just got a whole lot easier If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Director of Marketing Communications Circa £80,000 per annum British Red Cross, Central London PROJECT DIRECTOR – Top Experiential Agency – £55-65k £55-65k Judi Patton, London (Central), London (Greater) Senior Client Manager £32000 - £42000 per annum Twist Recruitment, London Head of Marketing upto £60K basic pus bonus Morgan Rutherford Associates, London (Central), London (Greater) Senior Planner/Planning Director £60 – 90k + bens Direct Recruitment, London (Central), London (Greater) Communications Executive Competitive Muller, Aldershot Marketing Communications Lead Competitive Three, Maidenhead, Berkshire Senior Account Manager – Luxury, Fashion & Media Competitive Heathrow Airports Limited, London Heathrow Airport, Hounslow CRM Analytics Insight Manager Competitive Costa, Dunstable Data Analyst – Apps Competitive + Benefits Costa, Holborn and Covent Garden, London (Greater)

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