Lidl marketing director shares her career advice | Google submits YouTube to Media Ratings Council audit

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Campaign 18:05 February 21, 2017

The five things you need to know today Most read Lidl marketing director: What you do must be believable both internally and externally Claire Farrant . Tech Google submits YouTube to Media Ratings Council audit Emily Tan Google has committed to having YouTube's metrics audited by the Media Rating Council. Advertising Consider the dark side of cute and furry advertising Dylan Williams What role has our doe-eyed emotional manipulation played in shaping today's post-truth world? Marketing Ask uncomfortable questions: UBS and boundary-pushing content marketing Nicola Kemp Through working with partners from Vice to Vanity Fair, UBS is addressing changing attitudes and pushing the boundaries of its content marketing. Media Publicis Media rolls out NextTechNow globally for clients Emily Tan Publicis Media has expanded its end-to-end service, NextTechNow, which pairs clients with tech start-ups to Shanghai, Singapore, Warsaw and Dubai. Also in the news Facebook challenges Snapchat with WhatsApp status update Soon after launching Instagram Live Stories, Facebook has made an update to WhatsApp that again challenges Snapchat ahead of its IPO. Evening Standard launches month-long food festival The London Evening Standard is launching the UK's biggest food festival with a month-long programme of events sponsored by Westfield, Cobra and Fortnum & Mason. Brits report surge in economic concerns despite high consumer confidence The economy has overtaken terrorism and immigration as the UK's biggest concern, according to the latest Nielsen Global Survey of Consumer Confidence, from the end of 2016. Promoted "Because I said so" - how mum-powered marketing works for brands Getmemedia The Talk to Mums platform is where mums meet products and trusted brand conversations start Promoted 'We have reached 'peak screen' - a concept which is both exciting and terrifying' Damian Blackden Eleanor Kahn Damian Blackden, worldwide chief strategy officer at Maxus, tells Jenny Bullis about experimenting with other people's money, how data informs creativity and why sound is making a big comeback If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR – Top Experiential Agency – £45-60k £55-65k Judi Patton, London (Central), London (Greater) Senior Client Manager £32000 - £42000 per annum Twist Recruitment, London Marketing Manager (Product) up to £42k Carter Ferris, London Docklands Head of Marketing upto £60K basic pus bonus Morgan Rutherford Associates, London (Central), London (Greater) Senior Planner/Planning Director £60 – 90k + bens Direct Recruitment, London (Central), London (Greater) SENIOR ACCOUNT EXECUTIVE / ACCOUNT MANAGER – Shopper Marketing agency £23-30k depending on experience Judi Patton, London (Central), London (Greater) Events Manager 6 month FTC £22,000-27,000 per annum (pro-rata) + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Senior Digital Account Manager £32-35,000 per annum + benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Marketing Communications Lead Competitive Three, Maidenhead, Berkshire Account Manager Competitive + Benefits Scorch London, London (Central), London (Greater)

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