Kraft Heinz makes sensational bid for Unilever

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Campaign 18:05 February 17, 2017

The five things you need to know today Most read Kraft confirms merger talks with Unilever Simon Gwynn Kraft Heinz has made a sensational offer to acquire its FMCG rival Unilever, it has announced. Tech Mark Zuckerberg defends social media in lengthy manifesto Omar Oakes Mark Zuckerberg has published a manifesto defending the power of social media to do good after repeated criticism of Facebook's inaction over fake news and measurement errors. Advertising Vodafone talks up superior signal reliability in first campaign by O&M Simon Gwynn Vodafone is telling a story in which its ability to provide a consistent call signal proves vital to an eight-year-old girl's happiness, in the first campaign for the brand by Ogilvy & Mather. Marketing Ralph Lauren hires ex-Vice and BBH strategist Bottomley as first CMO Omar Oakes Ralph Lauren has hired former Vice and Bartle Bogle Hegarty strategist Jonathan Bottomley as the fashion brand's first chief marketing officer. Media YouTube to stop 30-second unskippable ads Emily Tan Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats. Also in the news Can a return to nudity save Playboy in an age of shareable media? The yearlong experiment in modesty ends, but the battle over the magazine's future rages on. The luxury fashion brands that are winning with UK millennials Luxury fashion houses Gucci, Louis Vuitton and Burberry seem to have cracked the millennial code judging by their website traffic and app usage. Body Shop 'won't advertise' in Daily Mail due to editorial stance The Body Shop has publicly distanced itself from the Daily Mail, saying it has no plans to advertise in the newspaper, citing the beauty product brand's "ethical stance". Promoted "Because I said so" - how mum-powered marketing works for brands Getmemedia The Talk to Mums platform is where mums meet products and trusted brand conversations start Promoted Smile, you're on camera Eleanor Thornton-Firkin, Ipsos Connect UK We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Associate Creative Director Competitive Rankin Photography Ltd, Kentish Town, NW5 Head of Events Marketing Competitive + Benefits The Economist, London (Central), London (Greater) Senior Account Director, Global Network £50000 - £60000 per annum + benefits The Great & The Good, London Graphic Designer II Competitive Nike, Hilversum, Netherlands Head of Delivery circa £75k Corporate Communications Recruitment, London (West), London (Greater) Loyalty Database Manager £Competitive + Benefits Costa, Holborn, London Account Manager Competitive + Benefits Scorch London, London (Central), London (Greater) Marketing Communications Lead Competitive Three, Maidenhead, Berkshire Strategic Planner £28-35,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol Product Manager £42-45,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol

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