Monday 6 February 2017

Which brands won big on social media at the Super Bowl? | Super Bowl 2017: the star brands of this year's ads | Brands pull ads from Russian news channel over propaganda fears

Campaign: Brands

Campaign: Brands
February 06, 2017
Brand news and analysis, powered by Marketing

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Which brands won big on social media at the Super Bowl?
Which brands won big on social media at the Super Bowl?

Sam Burne James

Building supplies company 84 Lumber triumphed as the most-discussed brand on social media during last night's Super Bowl, thanks to its film about a Mexican family's journey to the US.

Super Bowl 2017: the star brands of this year's ads
Super Bowl 2017: the star brands of this year's ads

Alex Player

Campaign's roundup of 2017's best ads

Here are the 10 most-viewed Super Bowl LI commercials online
Here are the 10 most-viewed Super Bowl LI commercials online

Ilyse Liffreing

On a politically charged night, the ads that received the most attention didn't necessarily receive the most love.

Inside the strangely hypnotic Snickers 36-hour live stream
Inside the strangely hypnotic Snickers 36-hour live stream

Kathryn Luttner

The Super Bowl advertiser maximizes its ad buy with Facebook Live, proving people will watch just about anything.

Coca-Cola runs 3 previously aired spots during Super Bowl LI
Coca-Cola runs 3 previously aired spots during Super Bowl LI

Kathryn Luttner

Even with its hometown team in the game, Coke opts for the safety.

Brands pull ads from Russian news channel over propaganda fears
Brands pull ads from Russian news channel over propaganda fears

Omar Oakes

British brands have cancelled ads on the RT UK news channel over fears it is broadcasting propaganda on behalf of Vladimir Putin, the Russian president.

The revolution will be powered... wirelessly
The revolution will be powered... wirelessly

Dino Burbidge

The technology to charge a phone remotely could one day power entire towns in the developing world, writes WCRS' director of tech and innovation.

Anna Jones and Debbie Wosskow launch style services app
Anna Jones and Debbie Wosskow launch style services app

Gurjit Degun

Anna Jones, the outgoing chief executive at Hearst Magazines UK, has launched a style services app called ShareStyle.

London Pride signs up Michael Fish for social campaign
London Pride signs up Michael Fish for social campaign

Simon Gwynn

Fuller's ale London Pride is working with former TV weatherman Michael Fish for social media campaign #whenitrainsitpours

Review recap: P&G, Value Retail, Department of Transport
Review recap: P&G, Value Retail, Department of Transport

Staff

Campaign's weekly round-up for account reviews across advertising and media.

The future of advertising is in your hands
Promoted
The future of advertising is in your hands

Getmemedia

Discover how to tackle the industry's key challenges right now as well as future opportunities at ISBA's annual conference

Thinkboxes winner November/December 2016: John Lewis
Promoted
Thinkboxes winner November/December 2016: John Lewis

Thinkbox

Winner for November/December 2016

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