Friday, 10 February 2017

Power 100 Party: This is the greatest time to be a marketer, says Unilever's Keith Weed | Watch: Top marketers discuss their biggest challenges at Campaign's Power 100 party

Campaign: Brands

Campaign: Brands
February 10, 2017
Brand news and analysis, powered by Marketing

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Power 100 Party: This is the greatest time to be a marketer, says Unilever's Keith Weed
Power 100 Party: This is the greatest time to be a marketer, says Unilever's Keith Weed

Simon Gwynn

The cream of the marketing industry came together last night to celebrate the unveiling of the 2016 Power 100, in association with SapientRazorfish.

Watch: Top marketers discuss their biggest challenges at Campaign's Power 100 party
Watch: Top marketers discuss their biggest challenges at Campaign's Power 100 party

Georgina Brazier

Last night saw the celebration of some of the most successful marketers in the industry - with Keith Weed taking the top spot as Marketer's Marketer of the year.

Today programme is the secret work weapon of easyJet's Cairns
Today programme is the secret work weapon of easyJet's Cairns

Ian Cairns

BBC Radio 4's Today programme provides easyJet's director of customer with his daily briefing.

Why Adidas was right to shun viral spoof ad 'Break Free'
Why Adidas was right to shun viral spoof ad 'Break Free'

Rod Connors

A recent spoof Adidas ad was a viral success so why did the brand not embrace it? Rod Connors, co-founder at System1, investigates.

L'Oréal confirms it is considering selling The Body Shop
L'Oréal confirms it is considering selling The Body Shop

Emily Tan

In its FY2016 financial release published yesterday evening, Jean-Paul Agon, chairman and chief executive of L'Oréal, disclosed that the group was considering putting The Body Shop up for sale.

Innovation alone isn't enough to keep Snap afloat
Innovation alone isn't enough to keep Snap afloat

Robert Lang

Snap will have to figure out how to lure advertisers as behemoth rival Facebook does all it can to stop it, writes Socialbakers' Robert Lang.

Budweiser's Super Bowl spot sends a clear message about immigration
Budweiser's Super Bowl spot sends a clear message about immigration

Unruly

Social video experts at Unruly review "Born the hard way", the latest viral by Budweiser.

Wins this week: Boots, Sainsbury's, Molson Coors
Wins this week: Boots, Sainsbury's, Molson Coors

Staff

Campaign's weekly round-up of account moves across advertising and media.

Smile, you're on camera
Promoted
Smile, you're on camera

Eleanor Thornton-Firkin, Ipsos Connect UK

We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level

Why Maxus UK's Anna Hickey is a fan of slap and tickle
Promoted
Why Maxus UK's Anna Hickey is a fan of slap and tickle

Anna Hickey, Maxus UK

We ask judges of the Campaign and Clear Channel Outdoor Media Awards what inspires them most about outdoor.

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