British Heart Foundation launches 'unexpected' campaign | Walgreens Boots Alliance confirms WPP win

 

View in web browser | Add to safe senders list

Campaign: Agencies February 01, 2017

LATEST Walgreens Boots Alliance confirms WPP win Omar Oakes Walgreens Boots Alliance has confirmed that it has selected a team of WPP agencies for creative and digital advertising as well as media planning and buying. British Heart Foundation to take over The Sun with 'unexpected' ads Brittaney Kiefer The British Heart Foundation will take over The Sun with press ads written live in response to editorial coverage in a campaign highlighting the unexpected devastation of heart disease. Amnesty social campaign lets refugees respond in real time to tweeters Brittaney Kiefer Amnesty International is raising support for the refugee crisis with a social media campaign enabling refugees to respond in real time to tweets. Director Refn to co-chair Brand Film Festival jury Staff Nicolas Winding Refn, the Danish director, screenwriter and producer, is to join Nils Leonard as jury co-chair for the inaugural Brand Film Festival London. George & Dragon picks Highways England Gurjit Degun Highways England has appointed George & Dragon to handle its ad account after a competitive pitch process. Young people demand honesty from online brands Sonoo Singh Honesty, loyalty and sincerity are the top values that young people are seeking from brands, a study from McCann Worldgroup has found. Movers and shakers: Havas, BBC, John Lewis, Vogue, Ford, Birds Eye, Publicis and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Blend, spend and mend: how to fix the broken purchase journey Liam Corcoran, Research Now Mobile may be first among equals - but a mixed strategy is best. Research Now's Liam Corcoran tells us why The Work Amnesty International "#TakeAction" by Ogilvy & Mather London Amnesty International is trying to spur concrete action on the refugee crisis with a real-time social media campaign. British Heart Foundation "Wedding" by MullenLowe London The British Heart Foundation's new ad packs an emotional punch with an unexpected twist to mirror the devastating impact of heart disease. Jaguar "What makes José Mourinho tick?" by CAA Sports Consulting Susan Billinge Jaguar has made a film with José Mourinho themed around their shared reputation for being "special". Trending Procter & Gamble chief issues powerful media transparency rallying cry Staff Marc Pritchard, Procter & Gamble's influential global chief brand officer, has urged all parts of the marketing industry to come together to tackle media transparency in a keynote address to the US IAB Annual Leadership meeting in Florida yesterday (29 January). Read his full speech below. Peace talks fuel hopes Discovery will keep channels on Sky ahead of midnight showdown Gideon Spanier Last-ditch peace talks have broken out between Discovery and Sky, fuelling hopes that a deal can be done to stop Discovery pulling its 12 channels from the Sky platform before a midnight deadline tonight. 'This girl can' targets older women with new campaign Nicola Kemp Sport England has set its sights on increasing sports participation among women in their fifties and sixties, with the next phase of its hugely successful "This girl can" campaign. Promoted How to put your brand firmly in the driving seat Getmemedia Drive all day, party all night - this year's international Modball Rally is the perfect opportunity to accelerate your brand's performance If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs SENIOR STAFFING EXECUTIVE | Experiential Agency | London | £23-25k £23-25k Judi Patton, London (South), London (Greater) Account manager - branding and design agency £30000 - £35000 per annum Gabriele Skelton, London Digital Strategy Director Up to £85,000 per annum plus benefits The Jefferson Group, London (Central), London (Greater) Creative Director Competitive + Benefits April-Six, London (Central), London (Greater) Senior Planner Competitive Scorch London, London SENIOR ACCOUNT DIRECTOR – Top Experiential Agency – £55-65k £55-65k Judi Patton, London (Central), London (Greater) Artworker/Designer DOE OLIVER Group, Ipswich, Suffolk Copywriter DOE OLIVER Group, London (Central), London (Greater) Digital Designer DOE OLIVER Group, London Content Producer - Haymarket Content Labs Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000