Saturday edition: Best of the Super Bowl | Pamela Anderson subverts Valentine's Day for Coco de Mer | Boots moves creative account

 

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Campaign: Agencies February 11, 2017

THIS WEEK'S HIGHLIGHTS Super Bowl 2017: the star brands of this year's ads Alex Player Campaign's roundup of 2017's best ads Pamela Anderson subverts Valentine's Day in Coco de Mer ad Brittaney Kiefer Pamela Anderson is fronting a campaign from Coco de Mer encouraging women to take back control of Valentine's Day. Boots hands £80m UK creative account to Ogilvy Gideon Spanier Boots has appointed Ogilvy to handle its estimated £80m UK creative account, ending a 13-year relationship with Mother. Costa calls global ad review Omar Oakes Costa, the coffee shop chain owned by Whitbread, is searching for a new agency for its global ad account. Coke kicks off ad pitch for Powerade Gurjit Degun Powerade, the sports drink owned by Coca-Cola, is on the hunt for a global advertising agency. Saatchi & Saatchi names Richard Huntington as chairman Maisie McCabe Saatchi & Saatchi London has appointed chief strategy officer Richard Huntington as chairman and promoted managing partner Sam Hawkey to managing director. Karmarama follows acquisition by Accenture with appointment of experience chiefs Simon Gwynn Karmarama has hired brothers Amardeep Singh Shakhon and Gurmit Singh Shakhon as its first executive experience directors. Incumbent Mother on alert as Halfords calls ad pitch Omar Oakes Halfords is reviewing its UK advertising account, putting incumbent Mother on alert. M&C Saatchi to launch anti-extremism campaign for Home Office Omar Oakes M&C Saatchi will launch a campaign against the far-right as part of its £60m contract to tackle extremism. Oliver hires Unilever creative Andrew Ferguson from R/GA Omar Oakes Oliver has poached R/GA's group creative director for Unilever, Andrew Ferguson, following the in-house agency specialist's Unilever win last year. Here are the 10 most-viewed Super Bowl LI commercials online Ilyse Liffreing On a politically charged night, the ads that received the most attention didn't necessarily receive the most love. How 'helpful banking' translated into digital transformation for RBS Pawan Udernani SapientRazorfish worked with RBS to fix customer "pain points" and drive internal change through digital transformation. The agency's Pawan Udernani looks at how they joined forces to reimagine banking. WPP launches new health and wellness sub-holding company Emily Tan WPP has grouped all its health-oriented specialist agencies under a new umbrella: WPP Health & Wellness. Publicis Groupe reports €527m net loss Gurjit Degun Publicis Groupe reported a net loss of €527m (£449m) in 2016, despite revenue rising 1.4% to €9.7bn compared with the previous year. Confidence plunges among ad execs Gideon Spanier Confidence among advertising and media industry leaders about the prospects for their own companies has fallen to a four-year low, according to a survey of 600 senior executives at brands, agencies and media owners. Promoted Transformation and the case for change Nigel Vaz, Publicis.Sapient As tech disrupts industry-wide, brands must respond with alacrity, says Publicis.Sapient's Nigel Vaz. Promoted Smile, you're on camera Eleanor Thornton-Firkin, Ipsos Connect UK We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Account Director £50000 - £65000 per annum The Great & The Good, London Senior Planner – Awarding Winning Agency Competitive TalentHub, Dublin, Ireland Business and Operations Assistant within a forward thinking Brand Agency Salary £25k - £30k Double You, London (Greater) Senior Planner £45 – 65k + bens Direct Recruitment, London (Central), London (Greater) Digital Strategy Director Up to £85,000 per annum plus benefits The Jefferson Group, London (Central), London (Greater) Digital Group Account Director Competitive Union Jackson, West London Associate Creative Director Competitive Rankin Photography Ltd, Kentish Town, NW5 Creative Director Competitive + Benefits April-Six, London (Central), London (Greater) Creative Artworker - German Speaking DOE OLIVER Group, Chiswick Riverside, London (Greater) Graphic Designer II Competitive Nike, Hilversum, Netherlands

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