Why Renault switched its media budget to target a wider pool of consumers | Jamie magazine relaunches

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Campaign: Media February 24, 2017

Media news and analysis, powered by Media Week LATEST Why Renault switched its media budget to target a wider pool of consumers Simon Gwynn Renault will put half of its media budget by 2019 into targeting consumers not actively looking for a car, up from just 10% currently. Jamie to relaunch as taller magazine targeting 'urban female foodies' Omar Oakes Hearst has unveiled a new look for Jamie Oliver's monthly magazine since picking up the content publishing account last year. Almost one-third of programmatic ads violate IAB guidelines, study finds Ilyse Liffreing Slow load times and disruptions can hurt publishers' return-on-investment. Telecoms is locked in battle with tech over media spoils Gideon Spanier The mobile industry has been good for the advertising business, but has advertising been good for mobile? Intrusive social ads should be avoided, experts say Emily Tan Brands should move away from intrusive ad formats regardless of the options offered by social media platforms, industry experts have said. AI will become common for smartphone users Paul Lee Deloitte's Paul Lee shares his mobile trends ahead of Mobile World Congress in Barcelona. What to think about at MWC 2017 Matt Adams Mobile World Congress is now a must-do in the industry calendar. Havas Media's UK CEO shares tips for what to think about when you go. Blockbusters, actors and outrage: Why the Oscars are poised for a big night Marc Berman An early sellout suggests renewed interest among advertisers, but the real draw may be the controversy. Spotify takes the stage with a smart, catchy and funny campaign Unruly Social video experts at Unruly review "Play this at my funeral", the latest viral by Spotify. Things we like: Dentsu's diversity drive, plus MTV and NME team up for social push Staff Dentsu is encouraging new talent into the industry, and MTV and NME team up to broadcast the 2017 VO5 NME Awards across social media. Wins this week: Ladbrokes Coral, Vauxhall, Superdrug Staff Campaign's weekly round-up of account moves across advertising and media. Promoted Sound advice: How to reach new audiences through streaming audio Audio streaming is reaching audiences in places that video can't go - it's time to get your message into people's ears Promoted Why Maxus UK's Anna Hickey is a fan of slap and tickle Anna Hickey, Maxus UK We ask judges of the Campaign and Clear Channel Outdoor Media Awards what inspires them most about outdoor. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs European Demand Sales (programmatic) - £70k + bonus £50000 - £70000 per annum + bonus Ultimate Asset, London, West End Media Director, FMCG - £85K £80000 - £90000 per annum + Bonus & Benefits Ultimate Asset, London Client Director, FMCG - Media Agency £80000 - £90000 per annum + Bonus + Agency Benefits Ultimate Asset, London Media Sales Executive £30-40k + OTE 10k Boomerang Media, Aldershot, Hampshire, Surrey Greater London Account Executive - FourFourTwo, Stuff & What Hi-Fi? Dependent on Experience + Commission Haymarket Media Group, Twickenham, London (Greater) Media Sales Executive - People Management / Supply Management Dependent on Experience + Commission Haymarket Media Group, Twickenham Riverside, London (Greater) New Business Director - Haymarket Network Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Director - Conference & Incentive Travel Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Manager - Conference & Incentive Travel (C&IT) Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Digital Brand Manager - Carita, Decleor & Essie Competitive Salary + benefits L'Oreal UK, Hammersmith, London

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