Super Bowl 2017: the star brands of this year's ads | Inside the strangely hypnotic Snickers 36-hour live stream

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Campaign 18:05 February 06, 2017

The five things you need to know today Most read Super Bowl 2017: the star brands of this year's ads Alex Player Campaign's roundup of 2017's best ads Tech Facebook and Google back France's fight against fake news Emily Tan Facebook, along with Google, has launched an initiative to tackle fake news stories in France as its presidential election approaches. Advertising M&C Saatchi to launch anti-extremism campaign for Home Office Omar Oakes M&C Saatchi will launch a campaign against the far-right as part of its £60m contract to tackle extremism. Marketing Inside the strangely hypnotic Snickers 36-hour live stream Kathryn Luttner The Super Bowl advertiser maximizes its ad buy with Facebook Live, proving people will watch just about anything. Media The media makers: Meet the new breed of media agency leaders Gurjit Degun The high number of media agencies with new leaders from different backgrounds is emblematic of an industry in flux. Gurjit Degun asks six of them about the challenges they face in this changing climate. Also in the news Which brands won big on social media at the Super Bowl? Building supplies company 84 Lumber triumphed as the most-discussed brand on social media during last night's Super Bowl, thanks to its film about a Mexican family's journey to the US. How P&G's charter will change the media landscape P&G's cry for more transparency has done the media industry a big service, writes Andy Pearch, the director and co-founder at MediaSense. Brands pull ads from Russian news channel over propaganda fears British brands have cancelled ads on the RT UK news channel over fears it is broadcasting propaganda on behalf of Vladimir Putin, the Russian president. Promoted Thinkboxes winner November/December 2016: John Lewis Thinkbox Winner for November/December 2016 Promoted The medium that hits the payback sweet spot Aki Mandhar, OMD UK We ask judges of the Campaign and Clear Channel Outdoor Media Awards what inspires them most about outdoor. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Media Marketing Executive Competitive Manchester United Limited, This role will be based at the Stadium Site, Chester Road Building Offline Media Account Director and Manager Competitive + Benefits McCann Central, Birmingham, West Midlands Senior Planner £45 – 65k + bens Direct Recruitment, London (Central), London (Greater) Senior Business Development Manager Salary commensurate with experience plus a generous commission structure Forrest Media, London (Central), London (Greater) Digital Group Account Director Competitive Union Jackson, West London Account Director - promotional marketing and branded merchandising agency £50-60k plus generous 3 tier bonus structure, pension plus other benefits The Jefferson Group, Luton, Bedfordshire area Marketing Assistant (Media) £27,972 per annum Smart Energy GB, London (Central), London (Greater) Data Analyst – Apps Competitive + Benefits Costa, Holborn and Covent Garden, London (Greater) User Experience Manager £Competitive + Benefits Costa, Holborn, London Product Manager – Apps £Competitive + Benefits Costa, Holborn, London

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