O2 marketing chief backs calls for improved digital transparency | IAB taps Roisin Donnelly to chair new advertiser steering group

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Campaign: Brands February 07, 2017

Brand news and analysis, powered by Marketing LATEST O2 marketing chief backs calls for improved digital transparency Simon Gwynn O2's chief marketing officer Nina Bibby has joined calls for third party oversight of digital ad viewing metrics as she prepares to chair the jury for this year's UK Effie awards. IAB taps Roisin Donnelly to chair new advertiser steering group Simon Gwynn P&G's former brand director for northern Europe, Roisin Donnelly, will chair the Internet Advertising Bureau's new Advertiser Steering Group. Supermarket sales down in January Omar Oakes Supermarket sales are seeing a slow start to 2017 as early retail figures from Nielsen went against its positive outlook for the rest of the year. FA to throw open doors to agencies in 'Big Block of Cheese Day' Simon Gwynn The Football Association is reaching out to research agencies it does not currently work with by hosting open days inspired by a running plot point from US political drama The West Wing. Andy Nairn: The best marketers have big windows Andy Nairn Don't get preoccupied with what's happening inside the business and neglect to look out to the customer, says the founding partner of Lucky Generals. Pamela Anderson subverts Valentine's Day in Coco de Mer ad Brittaney Kiefer Pamela Anderson is fronting a campaign from Coco de Mer encouraging women to take back control of Valentine's Day. The weakest leaders include those motivated by their own success Martin Moll Ninety per cent of what we call "management" actually consists of somehow making it difficult for people to get things done, writes Nissan's Martin Moll. Learning in theory Helen Edwards We must understand different techniques but also how the real world works. The 5 bravest brand moves of Super Bowl LI Eleftheria Parpis From Audi and 84 Lumber's politically charged themes to Snickers live comedy, advertisers took risks hoping for a big payoff. Climate Coalition brings together A-list actors for third annual campaign Simon Gwynn A campaign from an alliance of charities and organisations dedicated to tackling climate change has signed up actors Charles Dance, Miranda Richardson, Jason Isaacs and David Gyasi for the latest stage of its campaign, "Show the love". Promoted Convenience and health fuel 2017's best products Stephen Graves 2017's Product of the Year Awards have seen consumers highlight health, convenience and waste-reduction as their defining trends Promoted December's Aerial Awards winner: McDonald's 'Greg and Sean' Radiocentre Why December's winner is a fresh take on familiar territory... If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Media Marketing Executive Competitive Manchester United Limited, This role will be based at the Stadium Site, Chester Road Building Head of Delivery circa £75k Corporate Communications Recruitment, London (West), London (Greater) Digital Group Account Director Competitive Union Jackson, West London Multi-Channel Acquisition Manager Competitive Salary + benefits L'Oreal UK, Hammersmith, London Marketing Manager - Active Cosmetics Divison - Vichy and Roger & Gallet Competitive Salary + benefits L'Oreal UK, Hammersmith, London Marketing Assistant (Media) £27,972 per annum Smart Energy GB, London (Central), London (Greater) Data Analyst – Apps Competitive + Benefits Costa, Holborn and Covent Garden, London (Greater) CRM Analytics Insight Manager Competitive Costa, Dunstable Product Analyst – Apps £Competitive + Benefits Costa, Holborn, London User Experience Manager £Competitive + Benefits Costa, Holborn, London

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