The five things you need to know today
| Navigating the complex world of attribution Irina Pessin, data2decisions USA In a world where digital is set to continue on its rapid growth trajectory, the media mix is becoming more digitised, and traditional business models are shifting toward the development of ecommerce | | | FutureVision: Redefining luxury for a self-driving future R/GA Mark Aikman, general manager of marketing services at Mercedes-Benz USA, discusses the luxury brand's latest E-Class, its personalised connected car smartphone app, Mercedes Me, and the future of cars with R/GA's Mercedes-Benz USA business lead, Helder Santo | | | If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. | | | | Senior Planner £45 – 65k + bens Direct Recruitment, London (Central), London (Greater) | Senior Sales Manager Salary commensurate with experience plus a generous commission structure Forrest Media, London (Central), London (Greater) | | | | | | |
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