Tuesday, 7 February 2017

Pamela Anderson subverts Valentine's Day in Coco de Mer ad | Snapchat's users doubled last year to 11m

Campaign 18:05

Campaign 18:05
February 07, 2017
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Pamela Anderson subverts Valentine's Day in Coco de Mer ad
Pamela Anderson subverts Valentine's Day in Coco de Mer ad

Brittaney Kiefer

Pamela Anderson is fronting a campaign from Coco de Mer encouraging women to take back control of Valentine's Day.

Tech
Snapchat's users doubled last year to 11m
Snapchat's users doubled last year to 11m

Omar Oakes

Snapchat's UK user base nearly doubled last year to 11.2 million users, with strong growth expected to continue in 2017.

Advertising
WPP launches new health and wellness sub-holding company
WPP launches new health and wellness sub-holding company

Emily Tan

WPP has grouped all its health-oriented specialist agencies under a new umbrella: WPP Health & Wellness.

Marketing
O2 marketing chief backs calls for improved digital transparency
O2 marketing chief backs calls for improved digital transparency

Simon Gwynn

O2's chief marketing officer Nina Bibby has joined calls for third party oversight of digital ad viewing metrics as she prepares to chair the jury for this year's UK Effie awards.

Media
I shall say it loud and clear: print will never die
I shall say it loud and clear: print will never die

Barry McIlheney

No smart brand should ignore the rich reader engagement print offers and opt for a pop-up ad.

 

Also in the news
Climate Coalition brings together A-list actors for third annual campaign

A campaign from an alliance of charities and organisations dedicated to tackling climate change has signed up actors Charles Dance, Miranda Richardson, Jason Isaacs and David Gyasi for the latest stage of its campaign, "Show the love".

The weakest leaders include those motivated by their own success

Ninety per cent of what we call "management" actually consists of somehow making it difficult for people to get things done, writes Nissan's Martin Moll.

FA to throw open doors to agencies in 'Big Block of Cheese Day'

The Football Association is reaching out to research agencies it does not currently work with by hosting open days inspired by a running plot point from US political drama The West Wing.

Navigating the complex world of attribution
Promoted
Navigating the complex world of attribution

Irina Pessin, data2decisions USA

In a world where digital is set to continue on its rapid growth trajectory, the media mix is becoming more digitised, and traditional business models are shifting toward the development of ecommerce

FutureVision: Redefining luxury for a self-driving future
Promoted
FutureVision: Redefining luxury for a self-driving future

R/GA

Mark Aikman, general manager of marketing services at Mercedes-Benz USA, discusses the luxury brand's latest E-Class, its personalised connected car smartphone app, Mercedes Me, and the future of cars with R/GA's Mercedes-Benz USA business lead, Helder Santo

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