Oliver poaches R/GA creative | AKQA expands | How 'helpful banking' translated into digital transformation

 

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Campaign: Agencies February 08, 2017

LATEST Oliver hires Unilever creative Andrew Ferguson from R/GA Omar Oakes Oliver has poached R/GA's group creative director for Unilever, Andrew Ferguson, following the in-house agency specialist's Unilever win last year. AKQA expands to Australasia by bringing DT into its global network Gideon Spanier AKQA has launched in Australia, New Zealand and Singapore as fellow WPP agency, DT, has rebranded to become part of AKQA. How 'helpful banking' translated into digital transformation for RBS Pawan Udernani SapientRazorfish worked with RBS to fix customer "pain points" and drive internal change through digital transformation. The agency's Pawan Udernani looks at how they joined forces to reimagine banking. Omnicom returns to revenue growth after global P&G and Volkswagen wins Omar Oakes Omnicom's capture of Procter & Gamble and Volkswagen media accounts last year has helped the US advertising giant secure a return to growth, while UK revenue was up 4.9%. Maxus UK appoints head of data as first chief strategy officer Emily Tan WPP media agency Maxus UK has promoted Alex Steer to the newly created post of chief strategy officer. The final verdict on Super Bowl LI: Politics, giggles and the middle of the road Eleftheria Parpis Our team of international creative experts applauded "principled stands," "protest ads" and "damn-near magical drones." Promoted FutureVision: Redefining luxury for a self-driving future R/GA Mark Aikman, general manager of marketing services at Mercedes-Benz USA, discusses the luxury brand's latest E-Class, its personalised connected car smartphone app, Mercedes Me, and the future of cars with R/GA's Mercedes-Benz USA business lead, Helder Santo The Work Coco de Mer "Let me call you sweetheart" by The Full Service Pamela Anderson gives a middle finger to Valentine's Day in a new Coco de Mer ad directed by Rankin. The Climate Coalition "#ShowTheLove" by RSA Films Susan Billinge Charles Dance and Miranda Richardson join the cast in The Climate Coalition's "love song to the world". NHS Blood and Transplant "Kidney-shaped love" by Aesop NHS Blood and Transplant wants people to consider giving an unusual gift this Valentine's Day - their kidney. More TRENDING The media makers: Meet the new breed of media agency leaders Gurjit Degun The high number of media agencies with new leaders from different backgrounds is emblematic of an industry in flux. Gurjit Degun asks six of them about the challenges they face in this changing climate. Super Bowl 2017: the star brands of this year's ads Alex Player Campaign's roundup of 2017's best ads Promoted Tips from the top with Peter Souter Eleanor Hawkins In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Account Director £50000 - £65000 per annum The Great & The Good, London Senior Planner – Awarding Winning Agency Competitive TalentHub, Dublin, Ireland Business and Operations Assistant within a forward thinking Brand Agency Salary £25k - £30k Double You, London (Greater) Senior Planner £45 – 65k + bens Direct Recruitment, London (Central), London (Greater) Digital Strategy Director Up to £85,000 per annum plus benefits The Jefferson Group, London (Central), London (Greater) Digital Group Account Director Competitive Union Jackson, West London Creative Director Competitive + Benefits April-Six, London (Central), London (Greater) Creative Artworker - German Speaking DOE OLIVER Group, Chiswick Riverside, London (Greater) Graphics Designer II Competitive Nike, Hilversum, Netherlands Senior Designer DOE OLIVER Group, London (Central), London (Greater)

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