Friday, 17 February 2017

Mark Zuckerberg defends social media | Publishers back Pritchard's call for media transparency

Campaign Breakfast Briefing

Campaign Breakfast Briefing
February 17, 2017

Latest

Mark Zuckerberg defends social media in lengthy manifesto
Mark Zuckerberg defends social media in lengthy manifesto

Omar Oakes

Mark Zuckerberg has published a manifesto defending the power of social media to do good after repeated criticism of Facebook's inaction over fake news and measurement errors.

Publishers pledge to help P&G's Pritchard over media transparency
Publishers pledge to help P&G's Pritchard over media transparency

Omar Oakes

Publishers including Bloomberg and The New York Times have publicly responded to Procter & Gamble brand chief Marc Pritchard's rallying call for media transparency.

Ralph Lauren hires ex-Vice and BBH strategist Bottomley as first CMO
Ralph Lauren hires ex-Vice and BBH strategist Bottomley as first CMO

Omar Oakes

Ralph Lauren has hired former Vice and Bartle Bogle Hegarty strategist Jonathan Bottomley as the fashion brand's first chief marketing officer.

Marketing VP sues VR startup Magic Leap for gender discrimination
Marketing VP sues VR startup Magic Leap for gender discrimination

Kathryn Luttner

Tech professionals were warned to stay away from "the Three Os: Orientals, Old People and Ovaries," alleges the suit.

Convenience and health fuel 2017's best products
Promoted
Convenience and health fuel 2017's best products

Stephen Graves

2017's Product of the Year Awards have seen consumers highlight health, convenience and waste-reduction as their defining trends

Transformation and the case for change
Promoted
Transformation and the case for change

Nigel Vaz, Publicis.Sapient

As tech disrupts industry-wide, brands must respond with alacrity, says Publicis.Sapient's Nigel Vaz.

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